Audience

Four screens for understanding the people who visit your site — who is browsing right now, recorded sessions, the paths they take, and the security view of risky visitors.

What's Inside

The Audience group in the sidebar holds four screens: Visitors, Session Replays, User Journeys and Security. Security used to sit in a separate Analytics group; it now lives here with the rest of the visitor tools, as one page with its own tabs.

Visitors

See who is online right now — or who was here in the last 24 hours or 7 days — which page they are on, and open a conversation with any of them.

Session Replays

Watch recorded visitor sessions to understand behaviour, spot friction points, and see exactly what someone did before they reported a problem.

User Journeys

Visualize the most common navigation paths visitors take through your site with interactive Sankey diagrams.

Security

One page with four tabs — Overview, Visitors, Blocked and Policy — covering risk signals, blocked visitors and the rules that trigger a block.

Why It Matters

Understanding your audience goes beyond counting page views. Visitors lets you reach out the moment somebody lands on a page that matters. Session replays show you exactly what a person experienced — every click, scroll and navigation — so you can find interface problems and close support tickets faster. User journeys show the bigger picture of how traffic flows through your site and where people leave. Security tells you when a visitor is worth a second look.

Session replays do not start on their own, and they are not part of every account: they come from the Session replays module ($12/month). Once your account has it, open Brand → (your brand) → Chat widget, go to the Features tab, find SDK Features, turn on Session Replays and press Save Changes.
None of this data is kept forever. Website activity records — the raw material behind User Journeys and the web analytics in Reports — are kept for 125 days, and visitors who stop coming back are eventually deleted. The full schedule, and what is exempt from it, is on How long Yaplet keeps visitor data, the last page in this section.