Brands | Yaplet

What a brand is

A brand is one identity your customers deal with: one name, one public web address, one body of knowledge, and the channels that answer from it. Almost everything else in Yaplet belongs to a brand — the chat bubble on your website, the AI that answers in it, the phone agents that take your calls, the articles your customers read.

Your account already has one. It is created together with your organisation, named after your company, and given a web address derived from that name. There is nothing to set up before you can start.

In the dashboard it is the Brand group in the left menu, which holds that one brand's own pages: Overview, Chat widget, Knowledge, Products, Vex, Voice, Workflows and Brand settings.

What a brand owns

Part	What belongs to the brand
Identity	Its name, its working language, its `<name>.yaplet.help` public web address, your company name, website and description, and its icon and logo
Knowledge	Its knowledge bases and documentation sets with all their articles and pages, uploaded files, website pages that were read, Q&A entries, product feeds and the products in them, and API tools
Channels and automation	At most one chat widget, at most one Vex AI agent, its voice (phone) agents, and its chat workflows

A brand with no chat widget, and a brand with no Vex AI agent, are both ordinary and permanent states — not broken setups. There is an explicit way back for each: Brand → Chat widget offers Add a chat widget when there is none, and Brand → Vex offers Add Vex.

One body of knowledge, several surfaces

Everything listed on Brand → Knowledge is a single pool. When a question arrives, that whole pool is searched in one pass, and the same pool answers on every surface:

the chat AI in your website widget
your phone agents
the suggested replies your agents get in the Inbox
AI social posts

Nothing is attached to anything. You never point a knowledge base at a chatbot or a documentation set at a widget — the brand owns the content, and everything the brand runs reads from it.

Publishing an article indexes it immediately. You do not need a chatbot, and you do not need a chat widget, for your content to be searchable by the AI. On the free plan — and on accounts that bought only individual modules — there is a ceiling: the account can hold 250 indexed items in total, shared by every brand, and one long article usually becomes several of them. At the ceiling, publishing new articles and adding new sources pause until you remove something or upgrade.

The public web address belongs to the brand, not the widget

Every brand can have one public address of the form <name>.yaplet.help, set in Brand settings → Public address. It serves one knowledge base and one documentation set at a time. Putting one up automatically takes the previous one down — and the displaced one is not deleted and not removed from the AI's knowledge, it simply stops being served.

Because the address belongs to the brand, deleting the chat widget does not touch it. The public pages carry on working.

This is not "publishing". On Brand → Knowledge, a knowledge base or documentation set is either Live or Hidden on the public site, and the actions read Show at acme.yaplet.help and Take down from the public site. Publishing is a separate thing: every individual article and page has its own Published switch, which decides whether that article is shown to visitors and read by the AI at all. Wherever this documentation says live, hidden, show at or take down, it means the public site — never publishing.

A knowledge base or documentation set can be handed to another brand in two ways, from Brand → Knowledge. Both stay greyed out in the row menu until you have a second brand.

Copy duplicates it. Categories, articles and their order come across, but everything arrives as a draft — nothing is public, nothing is indexed and nothing is billed in the destination until somebody publishes it there. The two are independent from the moment the copy exists.
Move hands the original over, with everything the AI has already learnt from it, at no cost. It arrives Hidden, so it is not on the destination's public address until you put it there. If it was the one on this brand's address, this brand's address is left serving nothing.

When you need a second brand

One brand is right for one company with one public identity. Add a second when you genuinely have a second identity — a separate product with its own name, its own public pages and its own AI, whose knowledge should not be mixed with the first one's.

Brands count against the same plan allowance as chat widgets: whatever number of widgets your plan allows is also the number of brands you can have. What lives inside a brand is not a plan number: every brand may hold up to five knowledge bases and five documentation sets (one of each on the free plan), whatever plan you are on.

With two or more brands the dashboard changes slightly: a Switch brand row appears at the bottom of the Brand menu, and Home gains a table comparing your brands.

Deleting a brand, and deleting its chat widget

These are not the same act, and the difference between them is large.

Deleting the chat widget is safe for the brand

It removes the widget and everything held inside it — the conversations and their messages, the visitors behind them, the session replays, and the banner campaigns that ran in the widget. The brand survives untouched — its web address, its public knowledge base, all of its knowledge, its Vex AI, its voice agents and its settings. Your customers' pages simply lose the chat bubble.

Deleting the brand is the dangerous one

It permanently removes everything the brand owns:

every knowledge base and documentation set, with all their articles and pages
uploaded files, website pages that were read, and Q&A entries
product feeds and the products in them
API tools
the Vex AI agent
the voice agents
the chat workflows

It also removes the brand from AI social posting and takes its autopilot with it. Its connected Facebook and Instagram pages and its past posts are released rather than deleted. There is no undo, no soft delete and no recovery.

Deleting a brand also deletes its chat widget. Brand settings → Danger zone deletes the brand whenever you ask it to — a widget no longer stands in the way — and the widget goes with it, taking every conversation held in it. The confirmation names them first ("the chat widget · 128 conversations") and warns you that the bubble disappears from every page it is installed on. You must type the brand's name before the button arms. Deleting only the widget is a separate, smaller action from the widget designer: it deletes on a plain click after showing you the conversation count, and the brand survives untouched.

Phone numbers are not released by a deletion. A brand's numbers become unassigned and stay on your organisation — and they keep billing — until someone releases them at Settings → Organization settings → Phone numbers. Only the organisation owner can release a number; an administrator is refused.

Who can see which brand

Access is granted per brand. An agent holding a grant for one brand sees only that brand in the menu, and in the Inbox sees only the conversations from that brand's chat widget. Owners and administrators always have every brand.

For how brands sit inside your organisation, roles and permissions, see Core Concepts.