Dedicated IP | Yaplet

What is a dedicated IP?

By default, every Yaplet account sends email from a shared IP pool — a set of addresses, already warmed and trusted by the major inbox providers, used by many customers at once. For almost everyone this is the right setup: you get a stable reputation from day one without having to build one.

A dedicated IP moves your domain's email onto an address used by you alone. Your reputation is then entirely your own — nobody else's sending can affect it, and yours can't affect anyone else's.

A dedicated IP is not an upgrade for most senders. A shared pool's pre-built reputation beats a cold dedicated IP at low volume. Only consider one if you send a high, consistent volume and have a specific reason to isolate your reputation.

Is a dedicated IP right for you?

A dedicated IP makes sense when all of these are true:

You send a high, consistent volume — roughly tens of thousands of emails a week, every week, not in occasional bursts.
You want your sending reputation isolated from other senders.
You can keep your list clean enough to hold a bounce rate under 2% and a low complaint rate.

If your volume is low or spiky, stay on the shared pool — a dedicated IP would sit cold and actually hurt deliverability.

Pricing

The dedicated IP is a paid add-on with two parts, shown in your billing currency:

Charge	Amount	Notes
Monthly add-on	$25 / month	Added to your subscription, prorated from the day you enable it.
Per-email surcharge	+$0.0001 / email	Raises your per-email rate from $0.0005 to $0.0006 while the dedicated IP is active.

Prices are shown in your organization's billing currency (for example, 8 900 Ft / month and +0,03 Ft / email for HUF accounts). You can turn the add-on off at any time — your sending reverts to the shared pool and the monthly fee stops.

What to expect

Before you enable it, understand how a dedicated IP behaves:

Warmup takes 2–6 weeks. A new dedicated IP has no reputation, so it ramps up gradually. During warmup, some of your mail still routes through the shared pool while volume builds.

Low volume falls back automatically. Dedicated IPs need steady traffic. If your volume drops, AWS may temporarily route some mail back through the shared pool. This is automatic and self-healing — your sending never breaks.

The IP address can change. Don't hard-code or allow-list a specific IP anywhere — the dedicated address may be replaced over time.

Reputation is now yours to protect. Keep your bounce rate below 2% and your complaint rate low. On a dedicated IP there's no shared pool absorbing the impact of a bad send — a spam-trap hit or a stale-list blast lands squarely on you.

Enable a dedicated IP

Verify a sending domain first

A dedicated IP needs at least one verified domain to send from. If you don't have one yet, set up a custom domain first.

Open the Dedicated IP panel

Go to Settings → Organization settings → Emailing → Custom Domains and expand the Dedicated IP panel above the domain selector. It shows the current price, what to expect, and an Enable dedicated IP button. The panel only appears once your organization has an active paid subscription and at least one domain added — if you cannot see it, that is why.

Confirm the charges

Clicking Enable dedicated IP opens a confirmation with the full charge breakdown (monthly fee + per-email surcharge) and the warmup expectations. Confirm to turn it on. The add-on is added to your subscription, the AWS pool is created, and warmup starts immediately.

Enabling a dedicated IP requires an active paid subscription and the Settings.Domain permission. Without a subscription there is no panel and no button at all, and nothing on the page explains the absence. With a subscription but no verified domain yet, the Enable dedicated IP button is greyed out and a note beside it tells you a domain is needed first.

Disable a dedicated IP

Open the same Dedicated IP panel and click Disable. Your sending reverts to the shared pool, the monthly fee stops, and your per-email rate returns to normal. The dedicated pool is torn down, so nothing keeps billing in the background.

Because warmup takes weeks, avoid toggling the dedicated IP on and off. Turn it on once you're committed to consistent volume, and leave it running.

Deliverability still applies

A dedicated IP changes which addresses your mail comes from — it doesn't replace list hygiene or the per-provider health system. Keep an eye on the Deliverability tab exactly as you would on the shared pool; the bounce and complaint thresholds matter even more when the reputation is yours alone.