Images & watermarks
AI-generated post images with transparent per-image pricing, upload and found-image rules, alt text, and a reusable watermark library for your logos.
Image Options per Post
| Mode | What it does |
|---|---|
| Generate with AI | The AI writes an image prompt from your source (plus the brand's image style and guidance) and renders the image. The per-image price is shown on the button before you click. |
| Upload your own | PNG, JPEG or WebP — normalized automatically to Instagram's rules. |
| Use a found image | When a URL read surfaces images, pick one — we re-host a copy for the post, the original page isn't touched. |
| No image | Text-only post. Instagram gets disabled, since Instagram requires an image. |
Which AI Model Renders the Image
Resolution order: the model you pick on the post → your organization's default image model (set under AI models) → the platform default. Each model row carries its own flat per-image price, always displayed before generating.
Image Rules
Every image — generated, uploaded or re-hosted — is normalized to meet Instagram's requirements: JPEG, 320–1,440px wide, aspect ratio between 4:5 and 1.91:1, up to 8MB. AI-generated images always pass; an upload that can't be safely normalized (e.g. an extreme panorama) is rejected with a clear message rather than distorted.
Alt Text
Generated images come with AI-written alt text. For uploaded and found images, the alt field starts empty — use "Describe with AI" to have a vision model describe the actual image in one sentence, or type it yourself. Alt text is delivered to both platforms.
The Watermark Library
Keep up to 20 logos under Manage watermarks (available from the composer, the brand editor and the Autopilot options):
- Upload a logo — PNG with transparency works best.
- Import from your widgets — one click snapshots a widget's existing logo into the library.
A watermark is stamped on the bottom-right corner of generated images at about a fifth of the image width. Set a default watermark per brand, override it per post, and configure it for Autopilot separately.