Brand settings
The brand's name, working language, company details, public web address, social writing voice, brand images, incoming email filtering, AI usage limits and the danger zone — the seven tabs of Brand → Brand settings.
Where it is
Brand → Brand settings, the row under Configuration at the bottom of the Brand panel. The screen is headed Brand details & settings and is split into seven tabs:
General · Public address · Social · Email · Advanced · Usage limits · Danger zone
The tabs are presentation only. It is one form with one Save button, top right — a change you make on one tab is saved together with a change you made on another, and Save stays disabled until something actually differs from what is stored. On a narrow screen the tabs collapse into a dropdown. Opening the page requires the Brands permission.
General
Who this brand is. The name is what you see in the dashboard; the rest is what your AI knows about you.
| Field | What it does |
|---|---|
| Brand name | Used across the dashboard and in the sidebar. It cannot be empty. |
| Language | The language this brand works in, and the one its chat widget opens in. Anything you add without a language of its own falls back to this. |
| Company name | Your AI mentions this when it introduces itself and when it answers as you. |
| Website | Your main site. The AI may point visitors at it. |
| What the company does | A sentence or two (up to 600 characters) the AI can lean on instead of guessing from the name alone. |
Fill from website
Fill from website, at the top right of the General section, opens Yaplet AI setup. Give it your website address and it fills in the company name, description, website, language, brand icon and brand logo. If your plan includes Vex, a checkbox — Also read my website into the AI's knowledge — adds your most useful pages to what the AI knows in the same run; on a plan without Vex that checkbox is not shown at all.
If those details already have something in them, it asks you to choose Keep what's there (only empty fields get filled) or Replace it. Keep is the default. Organisations without a subscription get three AI setup runs in total, shared with every other place in the dashboard that can start the wizard. Every run counts against those three, including one that fills nothing in because you kept what was already there.
Brand images
Two images, both on the General tab:
- Brand icon — square. Appears beside the brand in the menu and in the brand switcher.
- Brand logo — wide. Shown in the header of your public knowledge base, documentation and roadmap.
Each one is one main image plus an optional alternative tied to a single color mode. It is not a light/dark pair: the main image is used in both light and dark mode, and that is all most brands need. Only if your image disappears against one of the two backgrounds — an all-white or all-black mark — do you switch on Add a second version for light or dark, choose whether that second version belongs to Dark mode or Light mode, and pick it. The main image then covers the other mode, and a What gets shown preview puts both side by side so you can see the result. The alternative's own picker sits on the background it will be seen against, so a white logo is not judged against a white tile.
Switching the second version back off throws it away rather than hiding it, so a stored image can never come back unexpectedly.
Images are chosen from your organisation's shared image library — the same library behind the chat widget's images and the social watermark. Uploads are PNG, JPEG or WebP, up to 10 MB, and they join the library for reuse. See Your image library.
Public address
The <name>.yaplet.help address your customers reach this brand's public pages on. Your knowledge base, your documentation and your public roadmap are all served from it.
- Web address — the part before
.yaplet.help; letters, numbers and hyphens only. Suggest from name asks the server for a free address derived from the brand name. - On this address — what visitors find there right now, naming the knowledge base and the documentation set currently served, or telling you nothing is behind the address yet. Which ones are served is decided on Knowledge, and there is a link straight to it.
Social
How this brand sounds and looks in social posts. It applies to every caption and image generated for the brand, in the composer and on Autopilot, and it does not change how your AI answers chats or calls.
- Social writing voice — applied to every social caption written for this brand.
- Image style — one of the presets (photorealistic, minimal, illustration and so on), or No preset.
- Image guidance — extra direction added to every image: colors, mood, things to avoid.
- Default watermark — placed on generated images unless a post picks something else. Chosen from your images; a processed copy is made, so changing the original later leaves the watermark alone.
Below that, Connected pages lists the Facebook and Instagram accounts that post as this brand and whose messages land in its inbox. It is read-only here — which page belongs to which brand is chosen on Meta Integration, in the same place that decides where that page's messages go.
How this brand treats incoming email on its connected addresses — yaplet.io and custom-domain alike.
- Spam filter — on by default. Incoming email flagged as spam, or coming from a provably forged sender, is discarded before it ever reaches the inbox: no conversation is created and nobody is notified. Emails carrying a virus are always discarded, regardless of this switch.
- AI answer filter — off by default. When on, a quick AI check reads each email before Vex would reply and decides whether it deserves an answer at all — customer questions do; newsletters, receipts and cold sales pitches don't. Filtered emails stay visible in the inbox, silently, with no automatic reply and no notification. The Filter instructions field takes your own plain-language rules on top of the built-in ones — for example, "Never reply to invoices."
Both settings are described in full in Yaplet.io Emails.
Advanced
Two settings that control how this brand's AI reads your knowledge.
Search depth
How deeply the AI searches your knowledge for each message. Two levels:
- Standard (default) — searches your content and puts the most relevant results first.
- Deep — also searches with two more wordings of the question, so it finds content that is phrased differently. Slightly slower, at a slightly higher AI cost.
At both depths the AI looks up each separate topic of a visitor's message on its own — a message asking two things gets two searches — and says plainly which topics it has no information on instead of guessing. The setting applies to chat and to the AI reply suggestions in the inbox alike. Phone calls ignore it: a call always searches without the step that re-reads and re-orders the results, to keep the conversation fast.
Privacy masking
Hides email addresses, phone numbers and card numbers in what visitors write. Off by default. It covers chat, phone calls, visitor memory and AI-written ticket titles. It does not apply to social posts.
One switch, two different behaviours, and you should know both:
- In chat, it redacts what is sent to the AI provider — the personal details never leave Yaplet.
- On a phone call, it redacts what is stored. The caller's speech reaches the AI in real time, so masking can only clean the saved transcript afterwards.
Usage limits
How much of this brand's AI one person can use in a rolling 24 hours — in chat and on the phone. Six numbers, every one counted separately per identity. Leave a field empty for the default. There is no off switch: enter a large number (up to 100,000) instead. The same Save button saves these. The limits belong to the brand, so changing them needs the Brands permission.
AI chat answers
| Field | Counts | Default |
|---|---|---|
| Per website visitor | one visitor of the brand's chat widget | 30 |
| Per e-mail sender | one e-mail address (every e-mail answer re-reads the whole thread, so this one is lower) | 10 |
| Per Facebook / Instagram user | one Messenger or Instagram user | 30 |
A workflow message with Let the AI say it on counts as one answer too. Once the person has used their answers, such a message goes out exactly as you typed it instead.
What happens at the limit:
- The message that would need answer number 31 gets one short closing message instead — written in the visitor's own language, and it never mentions limits or quotas.
- The AI is paused for that person for 24 hours. Their conversation gets an agents-only line — "AI paused — daily AI limit reached (30 answers in 24 hours). The AI resumes at …" — visible in the inbox only, never to the visitor. Conversation starters are hidden for them while the pause runs; they can still type.
- Their next message turns the conversation into an agent request: the visitor sees Yaplet's own handoff line, in their language, your team is notified once, and from then on it is an ordinary conversation for your people.
Phone calls
| Field | Counts | Default |
|---|---|---|
| Minutes per caller | one phone number, per rolling 24 hours | 15 min |
| Calls per caller | one phone number, per rolling 24 hours | 5 |
| Minutes for withheld numbers | one shared allowance for every caller whose number is hidden or unknown | 30 min |
A caller over the limit (or with less than a minute left) is declined before the call is answered — no greeting, no charge — and the agent's call list shows Declined — daily limit. A call in progress whose minutes run out ends gracefully: the agent finishes its sentence, says a short goodbye in the call's language that cannot be talked over, and hangs up. Details on Pricing and limits.
Danger zone
Deleting a brand permanently removes everything it owns: its chat widget, its knowledge, its products, its AI agents and its workflows. It also takes the brand out of AI Social Posting, so the autopilot that posted for it goes with it — the posts already published and the connected Facebook and Instagram pages are not deleted, but they are detached from the brand. There is no undo and no way to get any of it back.
- Delete brand… is always here, whether or not the brand has a chat widget. It opens a dialog that counts what will actually be removed before you commit, and arms its button only once you have typed the brand's name.
- The chat widget is deleted along with the brand, and it is listed first in that count. Deleting only the widget — leaving the brand and its public pages alive — is a separate action in the widget designer's own Danger zone.
- Phone numbers are the exception: they are not deleted. They become unassigned and keep billing until they are released at Settings → Organization settings → Phone numbers, which only the organisation's owner can do.
For the full list of what a brand owns and what deletion destroys, read Brand.