Brand settings

Where it is

Brand → Brand settings, the row under Configuration at the bottom of the Brand panel. The screen is headed Brand details & settings and is split into five tabs:

General · Public address · Social · Advanced · Danger zone

The tabs are presentation only. It is one form with one Save button, top right — a change you make on one tab is saved together with a change you made on another, and Save stays disabled until something actually differs from what is stored. On a narrow screen the tabs collapse into a dropdown. Opening the page requires the Brands permission.

General

Who this brand is. The name is what you see in the dashboard; the rest is what your AI knows about you.

Field	What it does
Brand name	Used across the dashboard and in the sidebar. It cannot be empty.
Language	The language this brand works in. Anything you add without a language of its own falls back to this.
Company name	Your AI mentions this when it introduces itself and when it answers as you.
Website	Your main site. The AI may point visitors at it.
What the company does	A sentence or two (up to 600 characters) the AI can lean on instead of guessing from the name alone.

Changing Language also changes the chat widget's language, and rewrites the widget's stored "we usually reply in…" phrase into the new language. There is nothing to change afterwards in the widget designer.

Fill from website

Fill from website, at the top right of the General section, opens Yaplet AI setup. Give it your website address and it fills in the company name, description, website, language, brand icon and brand logo. If your plan includes Vex, a checkbox — Also read my website into the AI's knowledge — adds your most useful pages to what the AI knows in the same run; on a plan without Vex that checkbox is not shown at all.

If those details already have something in them, it asks you to choose Keep what's there (only empty fields get filled) or Replace it. Keep is the default. Organisations without a subscription get three AI setup runs in total, shared with every other place in the dashboard that can start the wizard. Every run counts against those three, including one that fills nothing in because you kept what was already there.

Brand images

Two images, both on the General tab:

Brand icon — square. Appears beside the brand in the menu and in the brand switcher.
Brand logo — wide. Shown in the header of your public knowledge base, documentation and roadmap.

Each one is one main image plus an optional alternative tied to a single colour mode. It is not a light/dark pair: the main image is used in both light and dark mode, and that is all most brands need. Only if your image disappears against one of the two backgrounds — an all-white or all-black mark — do you switch on Add a second version for light or dark, choose whether that second version belongs to Dark mode or Light mode, and pick it. The main image then covers the other mode, and a What gets shown preview puts both side by side so you can see the result. The alternative's own picker sits on the background it will be seen against, so a white logo is not judged against a white tile.

Switching the second version back off throws it away rather than hiding it, so a stored image can never come back unexpectedly.

Images are chosen from your organisation's shared image library — the same library behind the chat widget's images and the social watermark. Uploads are PNG, JPEG or WebP, up to 10 MB, and they join the library for reuse. See Your image library.

Public address

The <name>.yaplet.help address your customers reach this brand's public pages on. Your knowledge base, your documentation and your public roadmap are all served from it.

Web address — the part before .yaplet.help; letters, numbers and hyphens only. Suggest from name asks the server for a free address derived from the brand name.
On this address — what visitors find there right now, naming the knowledge base and the documentation set currently served, or telling you nothing is behind the address yet. Which ones are served is decided on Knowledge, and there is a link straight to it.

Changing the address breaks every link anyone already has. Old article and documentation addresses stop working immediately, and the old address becomes free for someone else to take. Saving a changed address asks you to confirm and names both the old and the new one first. If someone claimed the new address while you were typing, the save is refused rather than quietly moving you to a numbered variant.

How this brand sounds and looks in social posts. It applies to every caption and image generated for the brand, in the composer and on Autopilot, and it does not change how your AI answers chats or calls.

Social writing voice — applied to every social caption written for this brand.
Image style — one of the presets (photorealistic, minimal, illustration and so on), or No preset.
Image guidance — extra direction added to every image: colours, mood, things to avoid.
Default watermark — placed on generated images unless a post picks something else. Chosen from your images; a processed copy is made, so changing the original later leaves the watermark alone.

Below that, Connected pages lists the Facebook and Instagram accounts that post as this brand and whose messages land in its inbox. It is read-only here — which page belongs to which brand is chosen on Meta Integration, in the same place that decides where that page's messages go.

Advanced

Two switches that control how this brand's AI reads your knowledge.

Smart answer matching

Re-reads the passages found for a question and puts the most relevant first. Slightly slower, noticeably more accurate on large knowledge bases. On by default; with it off, the AI uses whatever the search returned, in the order it returned it.

Privacy masking

Hides email addresses, phone numbers and card numbers in what visitors write. Off by default. It covers chat, phone calls, visitor memory and AI-written ticket titles. It does not apply to social posts.

One switch, two different behaviours, and you should know both:

In chat, it redacts what is sent to the AI provider — the personal details never leave Yaplet.
On a phone call, it redacts what is stored. The caller's speech reaches the AI in real time, so masking can only clean the saved transcript afterwards.

Privacy masking is best-effort, not a guarantee, and it is not encryption. If the masking service is slow or unavailable, the text goes out unmasked and nothing records that it happened. Even when it is on, it does not cover the page addresses a visitor was on — which routinely carry email addresses and order numbers in the query string — or images they upload. Conversations recorded before you switched it on stay exactly as they were.

Danger zone

Deleting a brand permanently removes everything it owns: its chat widget, its knowledge, its products, its AI agents and its workflows. It also takes the brand out of AI Social Posting, so the autopilot that posted for it goes with it — the posts already published and the connected Facebook and Instagram pages are not deleted, but they are detached from the brand. There is no undo and no way to get any of it back.

Delete brand… is always here, whether or not the brand has a chat widget. It opens a dialog that counts what will actually be removed before you commit, and arms its button only once you have typed the brand's name.
The chat widget is deleted along with the brand, and it is listed first in that count. Deleting only the widget — leaving the brand and its public pages alive — is a separate action in the widget designer's own Danger zone.
Phone numbers are the exception: they are not deleted. They become unassigned and keep billing until they are released at Settings → Organization settings → Phone numbers, which only the organisation's owner can do.

The widget is destructive in its own right, so read that line in the dialog carefully. It takes its whole history with it: the conversations and their messages, the visitors behind them, the session replays, and the banner campaigns that ran in it. The chat bubble disappears from every page the snippet is installed on.

For the full list of what a brand owns and what deletion destroys, read Brand.