Spam Phrase Check

What it does

When you finish editing a newsletter email, Yaplet checks the subject line, the preview text and the body text against a curated list of spam-trigger phrases. If the email trips the threshold, a dialog appears before the save goes through: Some phrases may lower your delivery chances.

It lists every phrase it found, where it found it, and a snippet of the surrounding text, so you can see each one in context.

This is advice, not a gate. Nothing is ever blocked — Continue anyway saves the email exactly as you wrote it.

Why it matters

Modern email providers rank almost entirely on sender reputation, authentication and engagement, so the old claim that certain words send you straight to spam is long out of date. Two real effects remain:

Content is still one scoring factor, and it weighs most on senders without an established reputation — which is exactly where a new sending domain starts.
Spammy copy makes readers hit "report spam", and complaint rate is the single biggest reputation killer. That harms your own domain and the shared sending reputation everyone benefits from.

So treat a warning as slightly worse odds, not a verdict.

The two tiers

Tier	Meaning	Examples
High risk	Phrasing with no legitimate use in a brand's marketing email — scam and aggressive-spam patterns.	"make money fast", "you have been selected", "no credit check"
Use with care	Pressure and hype phrasing that is fine on its own but risky stacked together.	"act now", "don't miss out", "limited time"

The dialog opens when the email contains one or more high-risk phrase, or three or more use-with-care phrases. One mild phrase on its own never triggers it.

The list holds 338 phrases across seven languages (English, Hungarian, German, Spanish, French, Italian and Portuguese) and is matched as a single set against every email, whatever language you write in. Single generic words like free or sale are deliberately not on it — only multi-word combinations qualify, so a common word alone can never hold up a save.

Your three choices

Fix with AI

The AI rewrites only the flagged phrases, keeping your meaning and tone; everything else stays exactly as you wrote it. The result goes straight into the editor, and an Undo toast reverts it. The dialog then re-checks: if the email is clean the save continues on its own, and if anything remains you see what is left.

I'll fix it myself

Closes the dialog and cancels the save, leaving you in the editor to edit the wording by hand. Pressing Escape does the same.

Continue anyway

Saves the email unchanged. Use this whenever a flagged phrase is genuinely right for your message.

Fix with AI is a paid AI action like any other newsletter generation — it uses your AI credits.

Where the check runs

It runs on the saves that finish a piece of work, on every email surface:

Leaving the content step of the campaign builder
Scheduling or sending a campaign — a final check before it goes out
Saving an email template
Saving an automation's email step
Saving a subscriber verification email
Editing the email of a running campaign

The editor's own Save button inside the builder is deliberately not checked — saving work in progress should never be interrupted.

The check has no memory: it warns again on every save until the email is clean. There is no "don't show this again", because the phrasing may change with every edit.

Emails written by the AI

Generate with AI already avoids this phrasing. Every generation prompt carries the rule, and the finished email is checked once more before it reaches the editor — if it would have tripped the warning, one repair pass rewrites the offending phrases automatically. That extra pass is part of the same generation, so it does not cost you a second action.

Generate with AI

Let the AI write your email — and keep it clean automatically.

Email Builder

Everything the drag-and-drop email editor can do.