Custom Fields

Custom fields allow you to extend subscriber data beyond the basic email and name fields, enabling personalized communication and advanced segmentation.

Understanding Custom Fields

Custom fields let you store additional information about your subscribers, such as:

  • Company names or job titles
  • Geographic locations or time zones
  • Purchase history or subscription preferences
  • Custom identifiers or membership levels

These fields can be used in email templates, filtering subscribers, and creating targeted segments.

Creating Custom Fields

Access Fields Management

Navigate to Newsletter → Subscribers → Fields to view all custom fields.

Create a New Field

Click the "Create field" button to add a new custom field to your subscriber data.

Configure Field Properties

Set the following properties for your new field:

  • Name: Display name for the field (shown in tables and forms)
  • Type: Data type that determines how the field behaves
  • Tag: Unique identifier used to reference the field in templates and filters

Save and Use

After creating the field, it will be available for all subscribers and can be populated through imports or individual editing.

Field Types

Choose the appropriate field type based on the data you'll store:

TypeDescriptionUse Case
TextFree-form text inputNames, descriptions, notes
NumberNumeric values onlyAges, quantities, scores
DateDate picker inputBirthdays, join dates, expiration dates
DatetimeDate and time pickerEvent timestamps, scheduled reminders

Field Tags and Templates

Field tags are unique identifiers that allow you to reference custom field data in email templates and other dynamic content.

Dear {{ firstName }},

Thank you for your interest in {{ company }}.
Your subscription level is: {{ membershipLevel }}

Best regards,
The Team

Managing Custom Fields

Rename Field

Update the display name or tag of an existing field. This affects how the field appears in interfaces but preserves all stored data.

Delete Field

Remove a custom field permanently. This action deletes all data stored in that field for all subscribers.

Default Fields

Your system includes several default fields that are automatically available for all subscribers:

FieldTypeDescription
EmailTextSubscriber's email address (required)
NameTextSubscriber's full name
StateTextSubscription status (VERIFIED, UNVERIFIED, etc.)
Created AtDatetimeWhen the subscriber was added
Default fields cannot be modified or deleted as they are essential for core newsletter functionality.

Important Considerations

Reserved Field Names: You cannot create custom fields with names or tags that conflict with default fields or system-reserved values like subscribeURL or unsubscribeURL.
Field Deletion: Deleting a custom field permanently removes all data stored in that field for every subscriber. This action cannot be undone.
Plan Field Strategy: Consider your long-term data needs when creating fields. Fields used for segmentation or personalization should have consistent naming and tagging conventions.