Email domains

Manage your organization's email domains to send newsletters and automated emails from your own branded addresses.

What Are Email Domains?

Email domains allow you to send emails from your own domain (like [email protected]) instead of generic addresses. This builds trust with recipients and improves deliverability. Each domain you add goes through verification and can have multiple email addresses associated with it.

Adding a Domain

To add a new domain:

  1. Enter your domain name (e.g., yourcompany.com)
  2. Toggle the Need warmup setting (explained below)
  3. Click Add to create the domain
The domain will be created but won't be usable until you complete DNS verification.

DNS Configuration and Verification

After adding a domain, you'll see a DNS records table with the required entries. Add these records to your DNS provider's settings.

Common DNS Providers

Go to your domain's DNS settings, click Add record, and enter the values shown in the table.

Once added, click Check verification to confirm the records are correct. The domain status will show as "Verified" when complete.

Adding Emails to Domains

After verification, you can add email addresses for the domain:

  1. Click Add email in the domain's emails table
  2. Enter the email prefix (e.g., newsletters for [email protected])
  3. Select which widget this email will be used for
  4. Click Add

Emails are linked to specific widgets and can be used for sending emails from that widget (like transcripts, or emails when the visitor is offline).

Email Warmup System

Email warmup is crucial for maintaining good deliverability. Email providers (ISPs) monitor sending patterns and may mark emails as spam if you suddenly send large volumes from a new domain.

How Warmup Works

The warmup system gradually increases your daily sending limit based on recent activity. It calculates limits using the last 7 days of sending data from the domain:

  • Active domains: If you regularly send emails, limits increase automatically
  • Inactive periods: If sending drops off, limits decrease to prevent spam flags
  • Fresh domains: Start with conservative limits and build up gradually

Warmup Benefits

Better Deliverability

Gradual increases prevent spam filters from blocking your emails.

Inbox Placement

Emails are more likely to reach recipients' inboxes instead of spam folders.

Reputation Building

Establishes your domain's reputation with email providers over time.

Campaign Timing

Large campaigns can be scheduled when limits allow maximum reach.

Disabling Warmup

You can disable warmup if you use external warmup services. When disabled:

  • Emails send as fast as possible (subject to Amazon SES limits)
  • No sending rate restrictions
  • You're responsible for maintaining domain reputation
Without warmup, emails may be marked as spam if sent too quickly from new domains.

Managing Sending Limits

The system automatically calculates daily limits, but you can manually override them:

  • Manual Sending Rate Override: Set a custom daily limit for today (resets at midnight UTC)
  • Max Limit Cap: Maximum emails allowed per day
  • Min Limit: Minimum limit during cooldown periods
  • Change Factor: Daily percentage increase/decrease (0.2-20%)

Limits recalculate automatically at midnight UTC based on the previous 7 days' activity. Manual overrides only affect the current day.