Email Templates

Email templates allow you to create reusable email designs that can be used across multiple campaigns and automated workflow emails. Instead of starting from scratch each time, you can build professional-looking emails once and reuse them as needed.

What Are Email Templates Used For?

Email templates serve two main purposes:

Newsletter Campaigns

Create visually consistent newsletters that maintain your brand identity across different marketing campaigns. Templates can include:

  • Company branding and colors
  • Standard header and footer layouts
  • Pre-defined content blocks
  • Consistent typography and spacing

Workflow Emails

Automate transactional and triggered emails such as:

  • Welcome emails for new subscribers
  • Order confirmations
  • Password reset notifications
  • Abandoned cart reminders
  • Customer support responses
Templates save time and ensure brand consistency across all your automated communications.

Creating and Managing Templates

You can create, edit, and organize your email templates from the dashboard:

Access Templates

Navigate to Dashboard → Newsletter → Templates to view all your existing templates.

Create New Template

Click "Create Template" to start building a new reusable email design.

Edit Existing Templates

Click on any template name to open the email editor and make changes.

Rename Templates

Use the rename option to keep your template library organized with clear, descriptive names.

Email Editor

For detailed instructions on using the email editor to design your templates, see our comprehensive guide:

Email Editor Guide

Complete documentation on using the email editor to create professional email templates with drag-and-drop design tools.

Best Practices

Template Naming: Use clear, descriptive names like "Welcome Series - Week 1" or "Monthly Newsletter - Dark Theme" to make templates easy to find.
Version Control: Keep backup versions of important templates by duplicating them before major changes.
Test Before Use: Always send test emails before using templates in live campaigns to ensure proper rendering across email clients.
Pro Tip: Create a "Master Template" with your core brand elements, then duplicate it for specific campaign variations to maintain consistency while allowing flexibility.