Email Templates
Email templates are reusable email designs you can drop into any campaign and into the emails your automations send. Build a good-looking email once, then reuse it instead of starting from scratch every time.
What Are Email Templates Used For?
Email templates serve two main purposes:
Newsletter Campaigns
Create visually consistent newsletters that maintain your brand identity across different marketing campaigns. Templates can include:
- Company branding and colors
- Standard header and footer layouts
- Pre-defined content blocks
- Consistent typography and spacing
Emails sent by automations
Reuse one design across every email in a sequence, so a multi-step automation looks like one conversation rather than five unrelated messages. Typical cases:
- Welcome emails for new subscribers
- Multi-step onboarding and nurture sequences
- Date-based reminders, such as a renewal or an anniversary
- Abandoned-cart emails started by an API call from your shop
- Win-back emails for subscribers who stopped opening
Creating and Managing Templates
You can create, edit, and organize your email templates from the dashboard:
Access Templates
Go to Marketing → Newsletter → Email templates to see everything you already have.
Create New Template
Click New template. The New email template dialog offers three starting points: a blank drag-and-drop builder, a ready-made Welcome Newsletter example, or Generate with AI from a description of the email you want.
Edit Existing Templates
Click a template's name to open it in the email editor and make changes.
Rename Templates
Open the template and use the Rename button at the top of the page. Names are limited to 50 characters.
Email Editor
For detailed instructions on using the email editor to design your templates, see our comprehensive guide:
Email Editor Guide
Complete documentation on using the email editor to create professional email templates with drag-and-drop design tools.