How a brand shapes your posts
Where a brand's social writing voice, image style and watermark are set, which Facebook and Instagram pages post as it, what the AI writes from — and what deleting the brand takes with it.
There is only one kind of brand
The brand that answers your chats, owns your knowledge base and holds your public web address is the same brand that posts to Facebook and Instagram. AI Social Posting has no brand list and no brand editor of its own — the three things it needs are set on three screens outside this section:
| What | Where it is set |
|---|---|
| The writing voice, image style, image guidance and default watermark | Brand → Brand settings → Social |
| Which Facebook and Instagram pages post as the brand | Settings → Organization settings → Meta integration |
| What the AI writes from | Brand → Knowledge |
Most organisations need just one brand. If you run several businesses from one Yaplet account, each one is its own brand, and each page posts as exactly one of them.
The brand's social voice and visuals
Open Brand → Brand settings and pick the Social tab. Four settings live there, all optional:
| Setting | What it does |
|---|---|
| Social writing voice | Standing tone and style rules applied to every social caption written for this brand. |
| Image style | A visual preset applied to every generated image: Photorealistic, Minimal / flat, Illustration, 3D render, Watercolor, Cinematic, Pop art, Corporate clean, Vintage or Neon glow — or No preset. |
| Image guidance | Extra direction added to every image: colours, mood, things to avoid. |
| Default watermark | The logo placed on generated images unless a post picks something else. Chosen from your images; a processed copy is made, so changing the original later leaves the watermark alone. |
There is no per-brand default post length any more. Length is chosen per post in the composer and per slot in Autopilot, and where nothing picks one the post is written at the standard length.
Which pages post as this brand
The Connected pages block at the bottom of the Social tab lists the Facebook and Instagram accounts that post as this brand and whose messages land in its inbox. It is read-only there.
Assigning a page to a brand happens on Meta integration, where each connected page has its own brand selector. That one choice decides two things at once: which brand the page posts as, and which inbox its Messenger and Instagram messages arrive in — a brand has at most one chat widget, so those were never really two separate questions. If the brand has no chat widget, the selector says so: "This brand has no chat widget, so messages from this page have nowhere to land. Posting still works." A page with no brand at all can neither post nor receive: its incoming messages are dropped.
Moving a page away from a brand whose Autopilot is running asks you to confirm first, because that brand's scheduled posts would start going out as the other brand instead.
What the AI writes from
Everything attached under Knowledge — knowledge bases, documentation sets, uploaded files, website pages Yaplet has read for you, and question-and-answer pairs — is what the composer's From your content tab and Autopilot draw on.
There is no chatbot anywhere in this chain. You do not connect a bot, pin a bot, or route pages through a widget to reach content. A brand with nothing attached shows "This brand has nothing to post from yet — add a knowledge base, documentation, files or website pages to it first" with an Open Knowledge button.
Deleting a brand
You delete it from the Danger zone in Brand settings, whether or not it still has a chat widget:
- The chat widget goes with the brand, and a deleted widget takes its own history with it: its chats, messages, events, visitors, session replays and banner campaigns all go. The dialog lists the widget and its conversation count first, before everything else.
- Deleting only the widget is a different action, taken from the widget designer. It leaves the brand, its knowledge and its social-posting side alive — the site just loses the chat bubble.
The dialog counts what will actually be removed before you commit, and arms its button only once you have typed the brand's name. Phone numbers are the exception: they are not deleted, they become unassigned and keep billing until they are released at Settings → Organization settings → Phone numbers, which only the organisation's owner can do.