Brands & AI knowledge

What a Brand Is

Every post belongs to exactly one brand, and a brand owns its Facebook pages (each page can belong to at most one brand). When the AI writes for a brand, it applies that brand's voice, image style and defaults — and Autopilot grounds itself in that brand's AI knowledge.

Most organizations need just one brand. If you run several businesses from one Yaplet account, create one brand per business and split your pages between them.

The setup order is enforced: connect Facebook first, then create a brand, then compose. Your first brand automatically adopts every connected page; later brands start empty.

Creating and Managing Brands

Go to AI Social Posting > Brands and click New brand. You only pick a name — everything else is configured on the brand's edit page:

Pages

A checklist of your connected Facebook pages. Selecting a page assigns it to this brand; if it currently belongs to another brand, you'll see a warning badge and selecting it moves it over. Each page card also shows its inbox widget → AI chatbot chain, which feeds the automatic knowledge resolution below.

Voice & Visuals

Setting	What it does
Brand voice	Standing tone and style rules appended to every caption the AI writes for this brand.
Image style	A visual preset applied to every generated image: Photorealistic, Minimal/flat, Illustration, 3D render, Watercolor, Cinematic, Pop art, Corporate clean, Vintage or Neon glow.
Image guidance	Free-text prompt guidance appended to every image generation.
Default post length	Short, medium or long — pre-filled in the composer, overridable per post.
Default watermark	A logo from your watermark library, stamped on generated images by default.

AI Knowledge

The brand's AI knowledge is what Autopilot writes from — the same content corpus your AI chatbot uses (knowledge base, docs, scraped pages, files).

Automatic (recommended): the brand follows its pages' inbox widget to that widget's active AI chatbot. With several pages, the majority widget wins. The status alert shows exactly what resolved — e.g. "Grounded in "Support bot" — 2 of 2 of this brand's pages point at it."
Explicit pin: pick a specific AI chatbot instead. Useful when your pages' inbox routing and your content brain are different bots.

If a pinned chatbot is deleted or deactivated, the brand shows an invalid override warning and Autopilot pauses for that brand — it never silently falls back to different knowledge.

If the status alert warns about mixed sources (pages pointing at different widgets), that's usually a sign the pages belong in two separate brands.

Deleting a Brand

Deleting a brand releases its pages and posts — nothing is deleted with it. Released pages can be adopted by another brand afterwards.