Build static groups for one-off sends

Groups vs segments

A group stays exactly as you left it — no filter runs in the background. This makes groups ideal for one-time sends to a known cohort: beta testers, webinar attendees, VIP customers this quarter. For audiences that should grow or shrink automatically as your subscriber data changes, use segments instead.

Create a group

1. Go to Marketing → Newsletter → Subscribers → Groups tab.
2. Click New group, enter a name, and click Save.
3. The group is created with zero members.

Add subscribers to a group

There are two ways to populate a group:

• From the Subscribers list — select one or more subscribers using the checkboxes, then choose Add to group from the bulk-action menu and pick the target group.
• During CSV import — on the upload screen, use the group multi-select dropdown to pick one or more existing groups, and every contact the import newly creates is added to them. Subscribers already on your list are skipped by the import and will not join the group — add those from the Subscribers list instead, or use the API's group_add. (Group IDs are not part of the CSV itself.) The bulk-upsert API takes a different route: each contact in the payload can carry group_add and group_remove arrays of group IDs, applied per row.

Remove subscribers from a group

On the Subscribers page, apply a Group filter to show only members of that group. Select the subscribers you want to remove, then choose Remove from group from the bulk-action menu.

Split a group

On the Groups tab, open a group's menu and choose Split. Enter how many sub-groups to create. Yaplet distributes subscribers evenly across the new groups — useful for multi-variant sends where each cohort receives a different email.

Use a group as campaign recipients

In the campaign builder's Details step, choose Groups under Recipients and select the group(s) you want to target. The recipient count updates immediately.

You cannot mix groups and segments in the same campaign. Pick one targeting method per send.

What's next

With your audience organized, head to Send your first campaign or build an email automation that moves subscribers between groups and emails them on a schedule.