Before you begin
You need two things in place before your first campaign will reach anyone: at least one verified subscriber, and a verified sending domain. Without a verified domain, Yaplet will not queue the send.
- No subscribers yet? Follow step 1 below to add one manually, or jump to importing from CSV for a bulk upload.
- No verified domain? See Verify your sending domain — it takes about five minutes and is the most important deliverability step you'll take.
1. Add your first subscriber
Go to Marketing → Newsletter → Subscribers and click Add subscriber. This opens the full Import page — the default tab is Import from CSV/TXT for bulk uploads. For a single contact, switch to the Add Single Subscriber tab.
Fill in the Email and the Name — both fields are required. Optionally pick a group. The Send verification email toggle is off by default; turn it on if you want double opt-in, and the subscriber will stay in Unverified state until they click the confirmation link in their inbox. Click Add subscriber to save.
To add many contacts at once, stay on the CSV tab — see Import subscribers from CSV or API.
2. Create a new campaign
Go to Marketing → Newsletter → Campaigns and click New campaign. The campaign builder opens on a five-step flow: Type → Details → Design → Content → Review and schedule. The first step is Type. There is currently one campaign type — Regular campaign — so click that card to continue.
3. Fill in the campaign details
In the Details step, fill in:
- Campaign name — an internal label, never visible to subscribers.
- Subject — the headline subscribers see in their inbox.
- Sender name — the display name that appears beside the from-address (e.g. Acme Support).
- Sender email — pick one of your verified sender addresses from the dropdown. Only addresses on a verified custom domain appear here.
- Preheader — optional preview text shown beside the subject line in most email clients.
- Recipients — choose All active subscribers, specific segments, or specific groups.
4. Design your email
In the Design step, pick a starting point:
- From scratch — an empty editor; build the email yourself.
- From a template — open a saved template as this email and edit anything.
- From a previous email — copy an email you sent before and change what you need.
To have the AI write it, pick one of these and then use the Generate with AI button in the editor's toolbar.
The editor opens automatically. This is the Content step — drag blocks from the blocks panel into your canvas, click any block to edit its content, and use the toolbar to adjust colors, fonts, and spacing. See Use the drag-and-drop email editor for a full walkthrough.
5. Review and send
The Review and schedule step shows a summary: subject, sender, recipient count, and a live preview of your email. Before committing the send:
- Click Send test mail to receive a copy in your own inbox and confirm everything renders correctly.
- Under When to send, pick Send now to dispatch immediately, or Schedule for later to pick a start time — the two options sit one above the other, and a check mark shows your choice. Picking Schedule for later reveals a date and time picker; see Schedule a campaign for later.
- Optionally set a Priority (Low / Normal / High) and a daily send limit (drip) for this campaign in the Sending options panel — see Schedule a campaign for later for what these do.
- Click Save & Schedule in the Ready to send? box below the sending options (the same button is also at the top of the page). A confirmation modal opens — click Confirm & Start Campaign to commit.
Once confirmed, the campaign moves to Ongoing and Yaplet begins queuing emails. A large list may take a few minutes to fully dispatch.
If nobody in your audience can receive the campaign — for example a group with no subscribed contacts — Yaplet stops with Nobody in this audience can receive this campaign and the campaign stays a draft. Pick another group or segment and try again.
What's next
With your first campaign out, explore the rest of the Newsletter section:
- Build segments to automatically target sub-sets of your list.
- Build an automated email sequence to send a welcome series without lifting a finger. Email automations are a paid add-on, so this entry only appears in your menu once it is on your subscription.
- Unsubscribes and double opt-in to stay compliant from day one.