Every outreach campaign tracks engagement automatically. No setup required — as soon as a campaign is published and starts reaching visitors, data begins flowing into the Reports tab.
Where to find campaign reports
Open any campaign from the dashboard list (Outreach → Banners / Messages / Surveys / Tours), then click the Reports tab at the top of the campaign editor. Each campaign has its own isolated report.
Tabs by campaign type
| Campaign type | Tabs in Reports |
|---|---|
| Banners | Successfully sent, Failed to send, Waiting to be sent, Clicked |
| Messages | Successfully sent, Failed to send, Waiting to be sent, Clicked |
| Surveys | Successfully sent, Failed to send, Waiting to be sent, Responses |
| Tours | Successfully sent, Failed to send, Waiting to be sent |
Tab definitions
- Successfully sent — The campaign triggered for a visitor and was shown. One row per delivery.
- Failed to send — The campaign was queued but never delivered (e.g. the conditions stopped matching by the time the queue ran).
- Waiting to be sent — Currently queued but not yet processed.
- Clicked (banners and messages) — The visitor tapped the banner's call-to-action or opened the proactive message. The time from impression to click is recorded.
- Responses (surveys) — The visitor submitted answers. Each row shows the visitor's full per-question submission; expand a row to see each answer.
The Reports page shows individual event rows, not aggregate metrics. To compute totals (e.g. click-through rate), export the rows by date range and aggregate from there.
Survey response detail
Surveys also have a separate Responses page (a dedicated button next to Reports on the survey editor). It groups submissions by question for an at-a-glance view of how visitors answered. The Reports → Responses tab, by contrast, lists individual submissions in time order. For a full walkthrough of the Responses page, see Read survey responses.
Date ranges and filters
The Reports tab defaults to the last 24 hours. Use the date picker at the top of the page to change the range — every tab refreshes immediately. The separate Responses page defaults to the last 7 days.
What's next?
If survey completion rates are low, revisit the survey flow in Build a multi-step survey with branching.