In-app banners let you show a visual message inside the widget to visitors who match a target segment. You can promote a new feature, announce downtime, offer a discount, or guide visitors to the right page — all without a single line of code.
The three banner formats
Choose a format when creating the campaign. Each has a different visual footprint:
| Format | Where it appears | Best for |
|---|---|---|
| Inline | A card inside the widget's home screen, between other cards. | Announcements visitors see when they open the widget. |
| Floating full-width | A bar that spans the bottom (or top) of the browser viewport, outside the widget. | Urgent notices, limited-time offers, site-wide announcements. |
| Floating pill | A small rounded badge anchored near the widget launcher, visible without opening the widget. | Subtle nudges — "New feature available", "Sale ends today". |
1. Create a banner campaign
Go to Outreach → Banners and click New banner.
2. Choose a format and write the content
Select the format, then fill in the banner content:
- Heading — The main line of text. Keep it under ten words.
- Body — Optional supporting copy. One sentence max for floating formats.
- Button / CTA — Label and destination URL. Leave blank for banners that are purely informational.
- Background colour — Defaults to your widget brand colour. Override per campaign for seasonal or alert styling.
3. Set the trigger and audience
Banners use exactly the same trigger engine as every other Yaplet outreach format:
- Choose a trigger event — Session start, Page view, or Custom event.
- Add optional page URL rules to restrict to specific pages.
- Add optional visitor condition rules to target by country, plan, custom attributes, and more.
See Trigger rules for a full walkthrough of every condition type.
4. Set a frequency cap
Most banner campaigns should be set to Show once per visitor so a visitor doesn't see the same banner on every page load. See Frequency caps for all options including rolling-window limits.
5. Publish
Toggle the campaign to Published and save. The banner starts appearing to qualifying visitors immediately.
Reading banner results
Open the campaign and click Reports. You'll see impressions (how many times the banner was shown) and clicks (how many visitors tapped the CTA). For more detail, see Campaign analytics.
What's next?
Need richer targeting? Read Trigger rules. Want to walk users through a feature rather than just announce it? Try a product tour.