You shipped something, or you have a notice to post, and you want it somewhere people can find it — without pushing it into anyone's face. That is what the news feed is for. Posts sit in the widget's news tab until a visitor opens it.
News posts and engagement campaigns are opposites
A news post is passive: it waits to be discovered. An engagement campaign — a banner, a chat message, a survey, a tour — is active: Yaplet pushes it to the visitor when a trigger matches. Use news for updates worth keeping; use a campaign when the visitor genuinely needs to see something now.
Before you start: switch the news tab on
Published posts only appear if the widget is showing a news tab. Go to Brand → Chat widget → Features, find the News Feed section, and turn on Show on Navbar. There is nothing else to set: the tab's name is Yaplet's own, said in each visitor's language.
If that section says "Not included in your plan", the news feed is not part of your current plan and posts will not appear until you add it.
1. Open the editor
Go to Marketing → Engagement → News & Releases, click Add News & Releases in the top right, then choose New Item to start from scratch or pick a template.
2. Write the post
- Title — the headline. One descriptive line. "New: custom reports" works; "Update" does not.
- Widget — which chat widget shows the post. See "Which visitors will see it" below.
- Language — the language the post is written in. The next heading explains which posts the widget shows.
- Published — on makes it visible immediately; off keeps it a draft that only you can see.
- Image — an optional cover image at the top of the post. JPEG, PNG and WebP are accepted.
- Content — the body, in a rich text editor: headings, bold, links, images and lists.
In the settings column on the left, under AI Tools, sit two AI buttons. AI Content writes or reworks the body — describe what you want, or use one of the quick actions (Continue writing, Improve, Fix grammar, Shorten). It shows you the result first and only changes the post when you accept it, either appending, inserting or replacing what is there. AI Title writes a title from the body you have already drafted.
Which posts the widget's news tab shows
The feed inside the chat widget shows the published posts whose Language matches your brand's language, set at Brand → Brand settings → General → Language. Only when the brand has no published posts in that language does the feed show the English ones instead — the two are never mixed. A post in any other language stays in your dashboard but does not appear in the widget's news tab.
3. Publish, or leave it as a draft
Turn Published on and save to make the post live. Leave it off and it stays a draft, visible only in the dashboard.
4. Control the order
The feed is ordered by the post's Weight, highest first — not by date. Every new post is created with a higher weight than all the existing ones, so the newest sits on top by itself. To move a post up or down, use the arrows in the news list.
5. Edit or unpublish later
You can edit a published post at any time and the change reaches the widget immediately. To take a post out of the feed without losing it, switch Published back off.
Which visitors will see it
The Widget field decides. A chat widget belongs to one brand, and a brand has exactly one chat widget, so the field is really asking which brand's visitors should read the post. With a single brand there is nothing to choose.
If that chat widget is ever deleted, the post itself survives in your dashboard but loses its link to a widget, so it stops appearing anywhere until you attach it to another one.
What visitors see
A visitor who opens the widget and taps the news tab gets the list of your published posts, highest weight first. Tapping one opens the full post. There is no unread badge — people find posts by opening the tab.
Show the newest post on the widget's home screen
Posts can also appear on the widget's home screen, before the visitor ever opens the news tab. Go to Brand → (your brand) → Chat widget → Home, and under Home Cards click Add Card and choose News & Updates. The card has an Always Show the Newest Post switch:
- On — the card always shows the post at the top of your news list. Because every new post is created on top, that is your newest published post, and it changes by itself the moment you publish the next one. Drafts never appear. Use the weight arrows if you want to pin a different post there.
- Off — pick the exact posts to show under Selected News. Your picks are remembered if you switch back and forth.
Click Save Changes and the card is live on every page where the widget is installed.
What's next?
If an announcement is too important to wait for someone to open the widget, push it instead with an in-app banner or a proactive chat message.