Yaplet has two ways to send campaigns: Outreach (in-widget) and Newsletter (email). They look similar in the dashboard but serve fundamentally different purposes. Using the wrong one leads to campaigns that never reach their audience — or reach them at the wrong moment.
The core difference
| Outreach | Newsletter | |
|---|---|---|
| Where it appears | Inside the Yaplet widget, on the visitor's screen while they're on your site or app. | In the visitor's email inbox, whether or not they're on your site. |
| Who receives it | Active visitors — people currently browsing a page with your widget loaded. | Subscribers — people who opted into your email list (or were imported). |
| Timing | Real-time, triggered by behaviour (page view, session start, custom event). | Sent at a scheduled time or delivered by an automated workflow. |
| Requires email? | No. Works for anonymous visitors too. | Yes. You must have a subscriber's email address. |
| Formats | Triggered campaigns — banners, proactive chat messages, surveys (including NPS), product tours. Plus news posts (passive — visitors discover them in the widget's News tab, no trigger). | Email campaigns, automated Workflows, newsletters. |
When to use outreach
- The person is on your site right now and you want to reach them in the moment.
- You want to trigger based on behaviour — "show this banner only on the pricing page after 30 seconds".
- You need to reach anonymous visitors who haven't given you their email.
- You want real-time feedback — NPS after a specific action, or a CSAT survey triggered via a custom event when your app marks a conversation as resolved.
- You're onboarding new users — product tours and welcome messages work while users are actively exploring your product.
When to use newsletter
- You want to reach people who are not on your site — in their inbox, on their own schedule.
- You're sending a scheduled broadcast — weekly updates, product digests, promotions.
- You're running an automated email sequence — onboarding or re-engagement Workflows.
- You need rich email formatting — multi-column layouts, HTML templates, tracked links.
- You're targeting a specific segment of known subscribers.
Can I use both together?
Yes. A common pattern: send a newsletter email announcing a new feature, and also run a product tour as an outreach campaign for users who click through to the app. The email drives them back to the product; the tour greets them when they arrive.
What's next?
To set up an outreach campaign, start with Send a proactive chat message to visitors for the simplest format, or go directly to the format you need. To set up an email newsletter, see the Newsletter category.