Yaplet can send a campaign two ways: Engagement, which appears inside the widget on your own site, and Newsletter, which goes to an email inbox. Both live under Marketing in the menu and look similar from the outside, but they reach completely different people at completely different moments. Choosing the wrong one is how a campaign ends up reaching nobody.
The core difference
| Engagement | Newsletter | |
|---|---|---|
| Where it appears | Inside the Yaplet widget, on the visitor's screen while they are on your site. | In their email inbox, whether or not they are on your site. |
| Who receives it | People browsing a page that has your widget on it, right now. | Subscribers — people who joined your list or were imported into it. |
| Timing | Immediate, set off by behaviour: a page view, the start of a visit, an event from your own site. | At a time you schedule, or as a step in an email automation. |
| Needs an email address? | No. Works for people you know nothing about. | Yes. Without an address there is nowhere to send. |
| Formats | Banners, chat messages, surveys and product tours, all triggered. Plus news posts, which are passive — visitors find them in the widget's news tab. | One-off campaigns and email automations, built from saved email templates. |
A note on the word "workflow"
Yaplet has a feature called Workflows, and it is not an email feature. Workflows are scripted conversations that run in chat, on Facebook and Instagram, and on phone calls, and they live under Brand → Workflows. The automated email sequences described on this page are called Email automations and live under Marketing → Newsletter → Email automations. Two different things, two different names.
When to use engagement
- The person is on your site right now and the moment matters.
- You want behaviour to decide who sees it — "only on the pricing page, only after 30 seconds".
- You need to reach people who have never given you an email address.
- You want feedback while an experience is fresh.
- You are onboarding someone and want to walk them through the product as they use it.
When to use the newsletter
- You want to reach people who are not on your site, on their own schedule.
- You are sending a scheduled broadcast — a weekly update, a product digest, a promotion.
- You are running a sequence over days or weeks, such as onboarding or win-back, with an email automation.
- You need real email layout — multiple columns, images, tracked links.
- You are targeting a segment of subscribers you already know.
Can I use both?
Yes, and they work well together. Send a newsletter announcing a new feature, and set up a product tour that greets the people who click through and land in your app. The email brings them back; the tour shows them what to do when they arrive.
What's next?
For the simplest engagement campaign, start with Send a proactive chat message to visitors. For email, start with Send your first newsletter campaign.