Autopilot
Let AI plan, write and schedule a brand's social posts on its own — written from that brand's own knowledge, planned weeks ahead, and held for your approval by default.
What Autopilot Does
Autopilot runs per brand. It automatically builds a pool of content units from the brand's own knowledge — every published knowledge base article, documentation page, Q&A entry, uploaded file, text snippet and website page attached to that brand becomes its own post, as does any sitemap URL you add here. It plans posting slots on the days and times you pick and pre-generates full posts — captions, hashtags, image, first comment — over a rolling horizon (14 days by default), topping the queue up daily. Nothing to define or curate: the pool syncs itself from whatever is attached under Knowledge (products are deliberately excluded from autonomous posting). Every post is checked against everything you've published or queued, so the feed never repeats itself.
A "You're editing (brand)" card sits at the top of the page with the line "Every setting on this page belongs to this brand alone." A Switch brand button appears on its right only when the organisation has more than one brand. With no brand at all, the page shows "Create a brand first — Autopilot posts on a brand's pages, writing from that brand's own knowledge. Create one with ＋ New brand in the sidebar, then come back here."
The Setup Wizard
The first visit to Marketing → AI Social Posting → Autopilot opens a four-step wizard: Intro → Schedule → Options → Review, plus an optional sample post. It generates nothing until you say so.
Intro
Explains what Autopilot is and confirms what it will write from — "Every post will be written from this brand's N sources." If the brand has nothing attached, the blocking warning above appears here and you can't continue.
Set the schedule
Day-of-week pills, 1–4 posting times per day, and your timezone.
Options
The autopilot-level seed defaults: approval mode (recommended on), image generation and model, watermark, Facebook/Instagram, first comment, post length and writing model. The first length choice is Standard — "How long the captions run. Leave it on 'Standard' and every slot gets the normal length." These are only starting points; per-slot config can override any of them later.
Review the honest numbers
Before anything turns on, the wizard shows exactly what you're signing up for: "~N posts generated over the next 14 days, topped up daily", the estimated image cost, and how publishing will behave.
Optionally, generate a sample post
The wizard can produce one real post through the exact Autopilot pipeline — with Autopilot still off. The sample lands in your review queue; approve it, generate another, or keep Autopilot off.
Enabling — from the wizard or later from the panel — always confirms with the post count and cost estimate first. Sources and sitemaps aren't set in the wizard; you choose them on the main Autopilot panel afterward.
What It Posts About
There is nothing to define. Autopilot draws from three things, all managed on the main panel.
- The brand's knowledge, synced automatically. Each published knowledge base article, documentation page, Q&A entry, file, text snippet and website page attached to the brand becomes its own post. Add an article and it becomes postable on its own; unpublish it and it's dropped from the pool. It never runs out of things to say.
- Standalone sitemaps. Under Card 1 Content & sources → Blog & website sitemaps, paste a
sitemap.xmlURL and click Add sitemap — every page on it becomes a link-preview post. It doesn't have to be part of the brand's knowledge. Save the autopilot first. Each attached sitemap shows a live pages counter and a remove button; removing it drops its pages. - Per-slot sources. In Card 3 Per-slot content, each posting slot (a day × time) can pick which sources it draws from — the categories Knowledge base, Documentation, FAQs, Files, Text and Website URLs, plus any specific sitemap you've attached. Leave it empty and the slot draws from all sources. Each slot also configures Facebook and Instagram separately (each with its own on/off switch) and can override length, text model, image model and watermark. Use Copy to other slots to clone one slot's setup across the week. This is how you run, say, a blog sitemap on Monday and FAQs on Friday.
How Posts Are Planned
- Content units × angles: each open slot draws a random unused content unit from that slot's allowed sources, and gets a rotating angle (tip, FAQ, use case, feature spotlight, myth-bust, behind-the-scenes, audience question) chosen to feel different from the last couple of posts. Same-day slots never draw the same unit. Once every unit has posted, the rotation resets and cycles through them again — so nothing repeats until everything has been covered.
- Grounding: the post is written from that content unit — your facts, not generic filler.
- Broken pages heal themselves: if a drawn page can't be read (say a sitemap URL that returns a 404), Autopilot quietly sets it aside and draws different content for the slot — a dead link never fails or empties a slot. The page gets another chance once the rotation resets, and it leaves the pool automatically when it disappears from your sitemap.
- Anti-repetition: every generated post carries a similarity fingerprint and is checked against your last 90 days of published posts plus everything queued. Too similar? Autopilot rewrites it with a different angle (up to a few attempts) or skips the slot — a near-duplicate never publishes.
- Approval: with approval mode on (the default), every post parks in the review queue with its slot attached. With it off, posts schedule themselves.
Queue Rules Worth Knowing
| Rule | Behavior |
|---|---|
| Config edits | Affect future generations only — already-queued posts keep their content. |
| Regenerate a slot | Delete the queued post; Autopilot refills the slot on its next hourly run. |
| Late approval | Approving after the slot has passed publishes immediately; otherwise the post waits for its slot. |
| Disable Autopilot | Cancels posts still waiting to generate or waiting for approval; already-scheduled posts still publish at their time (cancel those individually). |
| No image generation | Instagram slots are skipped — Instagram requires an image. |
Costs
Autopilot bills like the composer: a fraction of a cent of text per post plus your image model's per-image price when image generation is on. The image estimate is computed from the per-slot image count — only slots that actually generate an image count toward it. The wizard and the enable dialog show the estimate up front, and the Upcoming posts strip on the panel always shows what's queued.