Autopilot
Let AI plan, write and schedule a brand's social posts on its own — grounded in your content, planned weeks ahead, and held for your approval by default.
What Autopilot Does
Autopilot runs per brand. It analyzes the brand's AI knowledge into themes, plans posting slots on the days and times you pick, and pre-generates full posts — captions, hashtags, image, first comment — over a rolling horizon (14 days by default), topping the queue up daily. Every post is checked against everything you've published or queued, so the feed never repeats itself.
The Setup Wizard
The first visit to AI Social Posting > Autopilot opens a five-step wizard. It generates nothing until you say so.
Analyze your content
Pick which content categories the AI should read — knowledge base, documentation, public URLs, documents, FAQs, text snippets (live item counts shown; products are deliberately excluded from autonomous posting) — and how many themes to propose (6–48). One AI pass turns your titles into editable theme chips; add, remove or rename them freely, and re-analyze anytime.
Set the schedule
Day-of-week pills, 1–4 posting times per day, and your timezone.
Options
Approval mode (recommended on), image generation and model, watermark, Facebook/Instagram switches, first comment, post length, writing model.
Review the honest numbers
Before anything turns on, the wizard shows exactly what you're signing up for: "~N posts generated over the next 14 days, topped up daily", the estimated image cost, and how publishing will behave.
Optionally, generate a sample post
The wizard can produce one real post through the exact Autopilot pipeline — with Autopilot still off. The sample lands in your review queue; approve it, generate another, or keep Autopilot off.
Enabling — from the wizard or later from the panel — always confirms with the post count and cost estimate first.
How Posts Are Planned
- Themes × angles: each slot gets the least-recently-used theme and a rotating angle (tip, FAQ, use case, feature spotlight, myth-bust, behind-the-scenes, audience question) — weighted roughly 80/20 toward value over promotion. Same-day slots always get distinct themes.
- Grounding: the post is written from the most relevant pieces of the brand's AI knowledge for that theme — your facts, not generic filler.
- Anti-repetition: every generated post carries a similarity fingerprint and is checked against your last 90 days of published posts plus everything queued. Too similar? Autopilot rewrites it, switches theme, or skips the slot — a near-duplicate never publishes.
- Approval: with approval mode on (the default), every post parks in the review queue with its slot attached. With it off, posts schedule themselves.
Queue Rules Worth Knowing
| Rule | Behavior |
|---|---|
| Config edits | Affect future generations only — already-queued posts keep their content. |
| Regenerate a slot | Delete the queued post; Autopilot refills the slot on its next hourly run. |
| Late approval | Approving after the slot has passed publishes immediately; otherwise the post waits for its slot. |
| Disable Autopilot | Stops the top-up; already-queued posts stay (delete them or let them run). |
| No image generation | Instagram slots are skipped — Instagram requires an image. |
Costs
Autopilot bills like the composer: fractions of a cent of text per post plus your image model's per-image price when image generation is on. The wizard and the enable dialog show the estimate up front, and the Upcoming posts strip on the panel always shows what's queued.