Web Analytics
A built-in, privacy-friendly analytics view showing visitor behavior, traffic sources, engagement, custom events and activity patterns — no third-party script required.
Where to find it
Team → Reports, first tab: Web analytics. It is the default view of the Reports page and covers how visitors move around your site — sessions, pageviews, bounce rate, referrers, devices and more, all from data the Yaplet widget already collects.
Online users
A card at the top shows how many people are on your site right now. View takes you to the Visitors page for the detail.
Key metrics
Six headline metrics sit at the top as clickable cards. Each shows the current value and a sparkline of how it moved across the range you picked.
| Metric | What it measures |
|---|---|
| Unique users | Distinct visitors in the selected range |
| Sessions | Total browsing sessions |
| Pageviews | Total pages loaded across all sessions |
| Pages / session | Average number of pages a visitor views per session |
| Bounce rate | Percentage of sessions with only a single page view |
| Session duration | Average time a visitor spends per session |
Period comparison
There is no previous-period comparison on this tab at the moment. The chart header always reads "No previous-period comparison — analytics cover the last 120 days", the metric cards carry no percentage change, and the chart tooltip shows the current value only.
- The comparison is designed to appear whenever the matching earlier period still falls inside the 120-day window — the last 30 days measured against the 30 days before them
- Until it is switched back on, read the sparkline on each card for the trend inside your range, or move the date range back to look at the earlier period directly
The chart
Below the cards, a line chart plots the selected metric over time.
- Current period — a solid line in the primary color with a shaded area beneath it
- Previous period — a muted grey line the chart is built to overlay, which is not being drawn at the moment for the reason above
Hovering the chart shows the exact value at that point.
Grouping
The period selector next to the date picker controls how points are bucketed. It only offers the groupings that suit the range you chose.
| Grouping | Offered for |
|---|---|
| Hourly | Ranges of up to three days |
| Daily | Ranges of about two days up to a month |
| Weekly | Ranges of about nine days up to a quarter |
| Monthly | Ranges longer than about a month |
Breakdown panels
Six panels under the chart split your traffic by different dimensions, each a ranked list with bars showing relative volume.
Pages
- Pages — most visited URL paths (e.g.
/pricing,/blog/intro) - Entries — the first page of a session
- Exits — the last page before leaving
Referrers
Where the traffic came from — search engines, social media, other sites, or direct. Visits with no referrer are grouped as Direct.
Devices
- Browsers — Chrome, Firefox, Safari and so on
- OS — Windows, macOS, Android, iOS and so on
- Devices — desktop, mobile, tablet
Geo
- Countries — top countries by session count
- Cities — top cities
- Languages — the browser language your visitors use
Custom events
If your site fires custom events through the Yaplet SDK, they appear here ranked by frequency, with each event's name, count and share of all custom events.
Activity heatmap
A day-of-week × hour-of-day grid showing when your visitors are active. Darker cells mean more activity. A dropdown switches which number the grid is colored by.
| Metric | What it shows |
|---|---|
| Sessions | Sessions started in that hour |
| Pageviews | Pages viewed |
| Unique users | Distinct visitors |
| Bounce rate | Average bounce rate for that slot |
| Pages / session | Average pages per session |
| Session duration | Average session length |
Controls, and how far back they reach
At the top of the tab:
- Date range picker — up to 365 days long, but no start date older than 119 days. Pick an earlier date and Yaplet moves the range forward and tells you why.
- Period selector — hourly, daily, weekly or monthly grouping, as described above
- Live users badge — how many visitors are on the site right now
Why there is a limit. This tab is built from daily summaries Yaplet keeps for the last four months, and the raw page-view and session records behind them are deleted nightly once they age past that. It keeps the product fast and means Yaplet holds less personal data than it otherwise would.