Plans & Pricing

How Yaplet pricing works

Yaplet doesn't lock you into one rigid tier. Every organization starts on a free $0 base, and you build your subscription from à-la-carte building blocks — adding only what you need and watching the price update live.

There are two kinds of building blocks: feature modules and volume tiers.

Feature modules

Each module switches on one feature — for example Voice AI, Documentation, Reports, Session replays, Shift management, or Affiliates. Turn on the modules your team needs and leave the rest off. They're grouped into Customer Support, Insights & Feedback, and Growth & Operations so they're easy to find. There is no separate Forms module: intake forms arrive with Feedback boards & bug tracker, which switches on tickets, board management and forms together.

Every module can be added to any base, including the free one. Some bundles already contain a module — Agent monitoring, for example, is part of Growth, while on the free base and Starter it is a $10-a-month add-on. When the base you pick already contains a module, the configurator shows it with an "Included" badge and never charges you for it separately.

Volume tiers

Three independent dials scale your capacity, whichever modules you run:

Seats — how many teammates can log in and work your inbox
Brands — how much you can build. A brand is one website or product you support, with its own chat widget, Vex AI agent, knowledge bases and documentation. A 5-brand tier means up to five brands running side by side, each with its own widget, agent, knowledge bases and documentation
Newsletter contacts — how many subscribers you can store and email

Each dial has a self-serve ceiling: 20 seats, 10 brands and 250,000 subscribers. Growth includes 10 seats, 5 brands and 100,000 subscribers, so on Growth the only steps left to buy are the top ones. Beyond those ceilings you're in Enterprise territory.

Named plans are presets

Starter, Growth, and the other named plans aren't separate products — they're pre-assembled bundles of the exact same modules and volume tiers, tuned for the best value. Pick a preset to get going fast, then add or remove modules and adjust the dials on top of it. When a bundle already includes a module you'd otherwise buy, you never pay for it twice.

Need more than the self-serve ceilings, or want Yaplet set up for you? Enterprise is the plan we set up with you: a live onboarding session with our team (knowledge base and sources, AI bots, channels, widget, team and permissions, migration from your old tool), a named contact with priority support, limits beyond self-serve, lower AI-credit usage rates, everything in Growth plus every add-on, and custom terms (annual invoicing, data-processing agreement, security review on request). Pricing is custom — open the chat widget on our website or email [email protected].

Building your subscription

You assemble and price everything live in the configurator:

On the public Pricing page, open the Build your own section (or click Customize on any plan card).
In your dashboard, go to Settings → Organization settings → Billing. Only the organization owner sees this page — administrators don't get the menu row at all.

Toggle modules on and off, move the volume dials, and switch between monthly and annual billing — the total recalculates instantly.

Because every subscription is a custom mix, exact module and tier prices are always shown live in the configurator rather than listed here. Open the Pricing page to compare presets side by side and watch your total as you build.

What's included for free

Every organization gets a genuinely useful free plan with no time limit — you only add a card when you decide to subscribe. It includes the core of Yaplet:

Live chat and the shared Inbox
One brand, with its chat widget
Vex AI, the AI agent that answers for you
Knowledge base
Newsletter & Campaigns
Copilot, your team's AI assistant
Canned replies
Email, domain, and message-template settings

Documentation is not included in the free plan. The public documentation builder is a paid module. Until you buy it, the button that would create a documentation space is greyed out with a padlock and reads "Documentation — upgrade to add".

The free plan is generous on features but tight on volume. These are the free ceilings:

Resource	Free limit
Seats (team members)	1
Brands	1
Chat widgets	1
AI agents (Vex)	1
Knowledge bases	1 per brand (paid plans: 5 per brand)
Documentation sets	Paid module; then 5 per brand
Indexed items (whole account)	250
AI setup runs (lifetime)	3
Newsletter contacts	1,000

Indexed items are the blocks of content your AI reads, counted across your whole account — not per brand. Knowledge base articles, documentation pages, uploaded files, pages of your website we read for you and Q&A entries all draw on the same 250. A long article is several indexed items, so 250 items is far fewer than 250 articles. You can watch the running total on Brand → Knowledge and on the brand Overview. At the cap, publishing new articles and adding new sources stops with an error until you remove something or move to a paid plan. The same 250 applies if you stay on the free base and buy individual modules — a module buys features, not content volume.

AI setup runs are three free uses of the AI that fills a brand in from your website — three in total, ever, not three a month. Every entry point spends from the same pool: the first-login setup wizard, ＋ New brand, Redesign with AI in the chat widget designer, Fill from website in Brand settings, and Smart import on the Knowledge page. A preview you never save still counts, and nothing puts a spent run back. Paid organizations aren't limited to three — their runs are billed as ordinary AI usage instead — and everyone is capped at five runs a minute.

The free plan also includes 100 AI answers per month, shared across your whole organization (all agents and widgets combined). Unlike the setup runs above, this allowance does come back — it resets at the start of each calendar month. Once that total is used up, Vex keeps answering pay-as-you-go if you have prepaid credits, or hands the conversation off to a human if you don't.

Dropping back to a lower plan — including all the way back to free — has one guard: the change is refused while you hold more brands, chat widgets, AI agents, team members or newsletter subscribers than the target plan allows, so you reduce first. Knowledge bases, documentation sets and email automations are not on that list: the first two are a fixed per-brand allowance that every plan shares, and automations have one fixed ceiling per account, so no plan change puts you over them. A failed payment can move you down without that check, and then nothing is deleted on the spot: the owners are emailed and given 24 hours to get back inside the limits. After that the excess can be cleared for you, and the brand record is never touched — a brand only ever goes when you delete it yourself, and its knowledge bases and documentation go with it. Managing your subscription sets out exactly what gets removed.

For the full breakdown of every free ceiling and what happens when you reach one, see Free plan limits.

Billing cycles

You can choose between two billing intervals, and switch at any time:

Interval	Billing	Savings
Monthly	Charged every month	—
Annual	Charged once per year	20% off vs. monthly

Changes are prorated — you'll receive credit for unused time or be charged the difference.

Usage-based pricing

On top of whatever you assemble, two things are billed by how much you actually use them.

AI credits

Every AI interaction (chatbot answers, AI-assisted features) is paid from your prepaid credit balance. Pricing is based on token consumption, so the exact cost varies by model — a typical chatbot answer costs about $0.002 (~2 credits). Credits per answer also depend on your plan: standard on the free plan, lower on paid plans, and custom on Enterprise. Credits never expire and are spent automatically as Vex answers.

Your newsletter contacts tier sets how many subscribers you can store; the emails you send are billed separately, per send. On the free plan, sending is prepaid only — each send draws from your credit balance, and a campaign launches only once your balance covers every recipient. On paid plans, sends draw from your balance first, and anything beyond it is metered on your invoice.

Newsletter campaigns, workflow emails, and subscriber verification (double opt-in) emails are billed per send. Transactional emails, chat notifications, and other system emails are free. Usage charges are normally settled on your renewal date, though large mid-cycle usage may trigger an earlier interim invoice — see the Billing & Payments docs for details.

Your free 14 days

Every paid subscription starts with a free 14-day period — generous usage included, no charge during this time:

Resource	Free period includes
AI credits	500 credits
Newsletter emails	1,000 emails

Starting the trial needs a card. If no payment method is saved yet, the button reads Add card & start free trial and sends you to Stripe to add one; nothing is charged during the 14 days. If you go over these amounts before the 14 days are up, billing starts then. You can cancel any time during the free period at no cost.

Comparing and viewing your plan

Visit the Pricing page to compare presets side by side and build your own mix in the configurator. Inside your dashboard, open Settings → Organization settings → Billing and click View features on your plan card to see a full, feature-by-feature breakdown of everything your current subscription includes.