Yaplet's free plan — the Basic plan — is free forever and has no time limit. It isn't a stripped-down demo: you get real live chat, an AI agent, a knowledge base, newsletter campaigns and Copilot. What separates it from the paid plans is how much of each you can use. Here is exactly where each ceiling sits, and which things are not on it at all.
What's included
- Live chat and the shared inbox — chat with visitors and handle every conversation in one place.
- Vex, your AI agent — answers visitors from your own content.
- A knowledge base — public help articles your visitors, and Vex, can read.
- Newsletter and campaigns — build a contact list and send email campaigns.
- Copilot — the AI assistant in the inbox that drafts and polishes your replies.
- API access — create an API key and use it with whatever features you already have.
Some things people expect here are paid modules rather than part of the free base. Documentation — the space for longer product guides — costs $19 a month and a new organisation is not given it. So do AI phone, feedback boards with the form builder, product tours and the rest of the module list. You add them from the plan configurator whenever you want them.
The limits
| What | Free plan limit |
|---|---|
| Brands | 1 — and it draws on the same allowance as your chat widget, so the two are one slot |
| Chat widgets | 1 |
| Team seats | 1 (just you) |
| AI agents (Vex) | 1 |
| Knowledge bases | 1 per brand (paid plans allow 5 per brand) |
| Documentation spaces | None — a paid module at $19 a month; with it, 5 per brand |
| Indexed items (shared pool) | 250 across the whole organisation |
| AI setup runs | 3, for the lifetime of the account |
| API tools | 1 per brand (paid plans allow up to 20) |
| Newsletter contacts | 1,000 |
| AI answers | 100 a month, counted across the whole organisation |
| Copilot messages | 10 per hour, counted across the whole organisation |
| Email replies from the inbox | 20 per 24 hours, counted across the whole organization (paid plans: 200 — but every new organization has 20 for its first 30 days) |
| AI spend | $1 per 24 hours and $5 per calendar month, if you have no credits and no subscription |
| Product feed size | 5 MB and 1,000 products per read or push, if you have no credits and no subscription |
| Conversation history | Kept for 120 days after the last activity |
About the 250 indexed items
This is the limit people misread most often, so it is worth being precise. It is not 250 articles. Everything your AI reads is broken into blocks before it can be searched, and it is those blocks that are counted — a long article is several of them, a short one is a single item. Everything counts towards the same pool: help articles, documentation pages, uploaded files, website pages we read for you, question-and-answer entries, and your products — a product is one to a few blocks depending on how much it carries. The catalogue overview pages Yaplet writes for you are the one exception: they are generated from products you have already paid for, so they are not counted. And it is counted across the whole organisation, not per brand.
You can see where you stand at Brand → (your brand) → Knowledge, which prints "212 of 250 indexed items used" along with what is left. At the cap, publishing a new article or adding a new source is paused until you remove something or upgrade — nothing is greyed out in advance, so you find out when the action fails. One thing that surprises people: the same 250 applies to accounts that pay only for individual modules. Buying a module buys features, not content volume.
The three AI setup runs
Three runs, total, for the life of the organisation — not three a month. They are shared by every place that offers to set something up with AI: the first-login wizard, the ＋ New brand dialog, "Redesign with AI" in the chat widget designer, "Fill from website" in Brand settings, and Smart import on the Knowledge page. A preview that saves nothing still uses one, because it still costs an AI call. The wizard tells you how many you have left. Separately from that, everybody — paid or free — is limited to five runs a minute, which only matters if you are clicking rapidly.
The AI spend ceiling, if you never top up
All the allowances above have one backstop above them. If your organisation has no active subscription and no credit balance, its AI usage is capped at $1 in any 24 hours and $5 in a calendar month.
This is a safety net, not a product limit. A real free account's busiest day costs a few cents, so ordinary use never comes close — you would have to be running something unusual to meet it.
If you do hit it:
- Your visitors never see an error. Your AI hands new conversations to a person instead of answering, exactly as it does when the 100 monthly answers run out.
- AI tools in the dashboard pause and tell you which window was used up — today's or this month's.
- The organisation's owners get one notification and one email, at most once a day.
It lifts the moment you add credits or start a subscription. Otherwise the daily ceiling comes back within 24 hours and the monthly one on the 1st.
Smaller product feed limits while nothing is paid
The same "nobody is being billed" test also shrinks how much of a product catalogue we will download or accept in one go: 5 MB and 1,000 products per read or push, and six pushes a minute — against 50 MB and 20,000 products on a paid plan or with credits. Adding credits restores the full limits immediately.
Newsletter and AI usage are prepaid
On the free plan, newsletter sends and AI usage beyond the free monthly answers are prepaid from your Yaplet credit balance. Each send or answer draws on it, so you top it up to keep going. If it runs out, newsletter campaigns pause automatically and resume when you add credits, and Vex hands conversations to a human instead of answering. See how Yaplet credits work.
Your conversations are kept for 120 days
A conversation is deleted automatically once it has gone 120 days without activity — against three years on a paid plan. The clock runs from the last message or agent action, not from when the conversation started, so anything still in use is safe. This catches people who cancel a paid subscription: the account moves to the free plan and the shorter clock comes with it.
Raising or removing the limits
Every ceiling above belongs to the free plan. Upgrading — a paid base, the modules you need, higher volume tiers — raises or removes them: more seats, more brands and widgets, a bigger content pool, more subscribers. See Plans & pricing, or the pricing page.