Newsletter Autopilot
A recurring newsletter for one brand that writes itself on your schedule, each issue built on a fresh idea from the brand's own content. By default every draft waits for a person to approve it before anything is sent.
What It Does
An autopilot writes a newsletter issue for one brand on the schedule you choose — weekly, every two weeks, monthly, or a set number of days after the previous issue finished sending. Each issue starts from one fresh idea taken from the content you let it read (knowledge base articles, docs, products, website pages, blog sitemaps and feeds), is written into your email template, and becomes an ordinary draft campaign.
With Require my approval on (the default), that draft waits in the campaign editor until someone clicks Approve & send. Once you trust the output, you can switch approval off and let issues go out on their own.
You'll find it under Newsletter › Autopilot, between Email automations and Email templates. A brand can run several autopilots side by side — for example a weekly tips issue and a monthly product roundup.
How It Works
Choose what it may write from
Each autopilot reads only the sources ticked for it on the brand's Content sources page. The setup wizard lets you tick them the first time.
Set it up
New autopilot opens a five-step wizard: intro, schedule, campaign (sender, template, audience), content, and a review. You can generate a sample issue before turning it on.
Issues are written ahead of the send
Every issue is written between 1 hour and 3 days before its send time (1 day by default). With approval on, that gap is your time to read it.
Approve it — or let it send on its own
Approved before its planned time, an issue goes out at that time; approved later, it goes out right away. With approval off, each issue is scheduled as soon as it is written.
How Each Issue Is Written
- One idea per issue. The idea comes from the ticked sources, and an autopilot never uses the same idea twice. A brand's newsletter and social posting autopilots share one list of ideas.
- A different angle each time. Every issue gets a format — Deep dive, Tips, FAQ, Story, What's new, or Product spotlight (only when the brand's products are ticked) — never the same format as either of the two previous issues.
- No repeats. The themes of the autopilot's last 10 issues are avoided. A plan that comes out too close to a recent issue is redrawn once; if it is still too close, the issue fails and asks for fresh content.
- Your design stays yours. The text goes into the template's Content area, so the header, footer and styling stay exactly as designed. Each issue gets a subject line (up to 60 characters), a preheader (up to 110) and, if you want, 1–3 AI images.
What It Costs
| What | Cost |
|---|---|
| The Newsletter Autopilot module | A $15/month add-on on any plan, including the free one. Included in Growth. |
| Writing an issue | A fraction of a cent for the text, plus the image model's price for each AI image. Paid from your AI credits. The wizard's Review step shows the estimate for your settings as Cost per issue. |
| Samples and Regenerate | Each one writes a complete new issue, so each is billed like an issue. |
| Sending an issue | The same as sending any campaign on your plan. Without a subscription that is 1 credit per e-mail, and your balance must cover every recipient before the issue goes out — the wizard shows this as Sending each issue. |
Who Can Set It Up, Approve It and Hear About It
Two access rights are involved, and they do different jobs:
| Access | What it allows |
|---|---|
| Newsletter Autopilot | Open the Autopilot pages, create and edit autopilots, turn them on and off, generate samples, cancel issues and delete autopilots. |
| Newsletter → Campaigns | Receive every autopilot notification. Together with Newsletter Autopilot: Approve & send and Regenerate. |
Owners hold both, as long as the plan includes Newsletter Autopilot.
Owners always see Autopilot in the menu — on a plan without it, the page offers the upgrade. Other members see it only when the plan includes it and they hold Newsletter Autopilot access.
If Your Plan Loses Newsletter Autopilot
- Nothing is cancelled. Issues already scheduled still go out, and drafts stay in your campaigns.
- Autopilots stop writing. They stay switched on, but no new issues are written.
- One alert. Everyone with Newsletter → Campaigns access gets a notification and an e-mail: "Newsletter Autopilot is paused".
- They pick up again on their own. When the module is back on your plan, the autopilots carry on with their next send time — you don't need to switch them on again.
While the module is off your plan, the Autopilot pages show the upgrade screen.
Limits
- Up to 10 autopilots per brand.
- An autopilot writes for one brand, fixed when you create it. For another brand, create another autopilot.
- One sample at a time per autopilot.
- Deleting a brand deletes its autopilots.
- There is no public API for autopilots. Through the Copilot or an AI app connected over MCP, such as Claude or Cursor, an AI can create an autopilot (always switched off), edit it (unless it is switched on and sends without approval), switch on one that needs approval, write samples, cancel issues, rewrite issues while approval is on, and manage the brand's topic ideas — see Newsletter Tools. Approving an issue, switching Require my approval off and switching on an autopilot that sends without approval are always done by a person in the dashboard.