Documentation

Campaigns

Organize and manage your email campaigns across their entire lifecycle, from drafting to completion.

Campaign Lifecycle

Email campaigns in Yaplet move through several distinct phases, each with different capabilities and management options.

Draft Campaigns

Work on campaigns before they're ready to send. Draft campaigns are private and can be edited, modified, or deleted at any time.

Available Actions:

  • Create new campaigns using the step-by-step builder
  • Edit campaign content, recipients, and settings
  • Duplicate campaigns for reuse
  • Delete unfinished campaigns

Ongoing Campaigns

Active campaigns that are currently sending emails to recipients. These campaigns can be monitored in real-time and controlled as needed.

Available Actions:

  • View live sending progress and statistics
  • Pause campaigns temporarily (emails stay queued)
  • Resume paused campaigns
  • Change priority and the daily send cap mid-flight
  • Cancel campaigns permanently (stops all future sending)
  • Duplicate for reuse

Finished Campaigns

Successfully completed campaigns that have sent all emails. These provide historical data and insights.

Available Actions:

  • View comprehensive analytics and performance metrics
  • Review individual email delivery status
  • Duplicate successful campaigns
  • Analyze engagement patterns

Cancelled Campaigns

Campaigns that were stopped before completion. These preserve the campaign setup for future reference.

Available Actions:

  • View campaign configuration and partial results
  • Review what was sent before cancellation
  • Duplicate for future use

Campaign Cards

All four lists — Draft, Ongoing, Finished and Cancelled — show your campaigns as cards. Every card has a thumbnail of the email, the campaign name, the subject line (or No subject line yet) and a status badge, followed by a few numbers and buttons that depend on the list:

  • Draft — recipients, the date it was created, and which of the five builder steps it has reached. Continue picks up where you left off; Duplicate and Delete are in the three-dot menu.
  • Ongoing — recipients, how much has been sent (with a progress bar), open and click rates, and a Deliverability badge. A campaign whose start time is still ahead shows Scheduled for and the date. View report opens the campaign, Pause or Resume sits right on the card, and Duplicate and Cancel campaign are in the three-dot menu.
  • Finished — recipients, sent, open and click rates, a Deliverability badge and the send date. View report opens the full report; Duplicate is in the three-dot menu.
  • Cancelled — recipients, how far the campaign got before it was stopped (Stopped at) and the date it was created. View report and Duplicate work the same way.

The Deliverability badge on a card is based on the bounce rate only — open the report to see complaints as well.

If your organization runs out of email credit, ongoing campaigns pause on their own. The card then says Paused — not enough email credit to keep sending. with an Add credit link that takes you to billing.
Written by Newsletter Autopilot: campaigns an autopilot wrote carry an Autopilot badge on their card. While an autopilot's draft waits for your approval, opening it shows a banner at the top of the editor — Written by Autopilot, the autopilot's name and the planned send time — with Approve & send, Regenerate and Open autopilot buttons. See Issues and approval.

Navigation Tabs

Access different campaign states through the organized tab interface:

Draft

Create and edit campaigns before sending. Learn the complete campaign building process from start to finish.

Ongoing

Monitor active campaigns, control sending, and manage real-time operations.

Finished

Review completed campaigns with detailed analytics and performance insights.

Cancelled

View campaigns that were stopped and analyze partial results.

Campaign Management Best Practices

Draft Phase: Use drafts to experiment with content, test recipient selections, and refine your messaging before committing to send.
Ongoing Campaigns: Monitor delivery rates and engagement metrics closely. Pause campaigns if you notice issues that need immediate attention.
Campaign Cancellation: Once cancelled, campaigns cannot be resumed. Consider pausing first if you might want to continue later.
Scheduling: Use the campaign builder's scheduling feature to send emails at optimal times, or send immediately for time-sensitive communications.
Automate with AI: You can also create and configure campaigns using Copilot or any MCP-compatible client. Try "Draft a newsletter campaign about our summer sale for the VIP group" — the AI creates the draft, writes the email and sets the VIP group as recipients. You review it and send it from the dashboard: an AI never sends or schedules a campaign. See the Newsletter Tools reference for details.