What's a dedicated IP?
By default, every Yaplet account sends from a shared IP pool — a set of addresses, already warmed and trusted by the big inbox providers, used by many customers at once. For almost everyone this is the best setup: you get a stable reputation from day one without having to build one.
A dedicated IP moves your domain's email onto an address used by you alone. Your sending reputation is then entirely your own — nobody else's sending affects it, and yours can't affect anyone else's.
A dedicated IP is not an upgrade for most senders. At low volume, a shared pool's pre-built reputation beats a cold dedicated IP. Only consider one if you send a lot, consistently.
Is it right for you?
A dedicated IP makes sense when all of these are true:
- You send a high, consistent volume — roughly tens of thousands of emails a week, every week, not in occasional bursts.
- You want your sending reputation isolated from other senders.
- You can keep your list clean enough to hold a bounce rate under 2% and a low complaint rate.
If your volume is low or spiky, stay on the shared pool — a dedicated IP would sit cold and actually hurt your deliverability.
What it costs
The dedicated IP is a paid add-on with two parts, shown in your billing currency:
| Charge | Amount | Notes |
|---|---|---|
| Monthly add-on | $25 / month | Added to your subscription, prorated from the day you turn it on. |
| Per-email surcharge | +$0.0001 / email | Raises your per-email rate from $0.0005 to $0.0006 while it's active. |
Prices show in your organization's currency (for example, 8 900 Ft per month and +0,03 Ft per email for HUF accounts). You can turn the add-on off any time — sending reverts to the shared pool and the monthly fee stops.
What to expect
- Warmup takes 2–6 weeks. A new dedicated IP has no reputation, so it ramps up gradually. During warmup, some of your mail still routes through the shared pool.
- Low volume falls back automatically. If your volume drops, some mail may route back through the shared pool for a while. This is automatic and self-healing — your sending never breaks.
- The IP address can change. Don't hard-code or allow-list a specific IP anywhere — the dedicated address may be replaced over time.
- The reputation is yours to protect. Keep your bounce rate below 2% and complaints low. There's no shared pool to absorb the impact of a bad send.
Turn it on
- Make sure you have at least one verified sending domain — a dedicated IP needs one to send from.
- Go to Settings → Emailing and expand the Dedicated IP section.
- Click Enable dedicated IP. A confirmation shows the full charge breakdown and what to expect.
- Confirm. The add-on is added to your subscription, the pool is created, and warmup starts right away.
Enabling a dedicated IP requires an active paid subscription. If billing isn't set up or you have no verified domain, the button explains what's missing.
Turn it off
Open the same Dedicated IP section and click Disable. Your sending goes back to the shared pool, the monthly fee stops, and your per-email rate returns to normal. Because warmup takes weeks, avoid switching it on and off — turn it on once you're committed to steady volume and leave it running.
What's next
A dedicated IP doesn't replace good list habits. Keep an eye on the Deliverability tab exactly as you would on the shared pool.