What's a dedicated IP?
By default, every Yaplet account sends from a shared IP pool — a set of addresses, already warmed and trusted by the big inbox providers, used by many customers at once. For almost everyone this is the best setup: you get a stable reputation from day one without having to build one.
A dedicated IP moves your domain's email onto an address used by you alone. Your sending reputation is then entirely your own — nobody else's sending affects it, and yours can't affect anyone else's.
A dedicated IP is not an upgrade for most senders. At low volume, a shared pool's pre-built reputation beats a cold dedicated IP. Only consider one if you send a lot, consistently.
Is it right for you?
A dedicated IP makes sense when all of these are true:
- You send a high, consistent volume — roughly tens of thousands of emails a week, every week, not in occasional bursts.
- You want your sending reputation isolated from other senders.
- You can keep your list clean enough to hold a bounce rate under 2% and a low complaint rate.
If your volume is low or spiky, stay on the shared pool — a dedicated IP would sit cold and actually hurt your deliverability.
What it costs
The dedicated IP is a paid add-on with two parts, shown in your billing currency:
| Charge | Amount | Notes |
|---|---|---|
| Monthly add-on | $25 / month | Added to your subscription, prorated from the day you turn it on. |
| Per-email surcharge | +$0.0001 / email | Raises your per-email rate from $0.0005 to $0.0006 while it's active. |
Prices show in your organization's currency (for example, 8 900 Ft per month and +0,03 Ft per email for HUF accounts). You can turn the add-on off any time — sending reverts to the shared pool and the monthly fee stops.
What to expect
- Warmup takes 2–6 weeks. A new dedicated IP has no reputation, so it ramps up gradually. During warmup, some of your mail still routes through the shared pool.
- Low volume falls back automatically. If your volume drops, some mail may route back through the shared pool for a while. This is automatic and self-healing — your sending never breaks.
- The IP address can change. Don't hard-code or allow-list a specific IP anywhere — the dedicated address may be replaced over time.
- The reputation is yours to protect. Keep your bounce rate below 2% and complaints low. There's no shared pool to absorb the impact of a bad send.
Turn it on
- Make sure you have at least one verified sending domain — a dedicated IP needs one to send from.
- With an active paid subscription, go to Settings → Organization settings → Emailing → Custom Domains and expand the Dedicated IP panel above the domain list. It is one add-on for the whole organisation and covers every sending domain, so there is nothing to switch on per domain.
- Click Enable dedicated IP. A confirmation shows the full charge breakdown and what to expect.
- Confirm. The add-on is added to your subscription, the pool is created, and warmup starts right away.
The Dedicated IP section only appears if your organisation has an active paid subscription; on a free account it is not shown at all. With a subscription but no verified sending domain, the Enable dedicated IP button is greyed out and tells you to add and verify a domain first.
Turn it off
Open the same Dedicated IP section and click Disable. Your sending goes back to the shared pool, the monthly fee stops, and your per-email rate returns to normal. Because warmup takes weeks, avoid switching it on and off — turn it on once you're committed to steady volume and leave it running.
What's next
A dedicated IP doesn't replace good list habits. Keep an eye on the Deliverability tab exactly as you would on the shared pool.