What deliverability means
Deliverability is whether your emails actually reach the inbox — not the spam folder, and not bounced at the door. Yaplet manages most of it for you, and the Deliverability tab on each sending domain shows exactly how you're doing with every major email provider.
Yaplet manages warmup for you
Inbox providers (Gmail, Apple, Microsoft, and others) decide whether to trust your domain based on how people react to your mail. Too many bounces or spam complaints and they start routing you to spam. To keep you on the right side of that line, Yaplet:
- Warms up your domain automatically — it raises your sending speed gradually, and separately for each provider, as long as you stay clean.
- Pulls back on its own — if bounces or complaints climb at a provider, it stops speeding up, and slows down if they get worse, until things recover.
- Sends your most engaged subscribers first — so the strongest signals reach providers earliest.
There's nothing to configure: no daily limits, no warmup schedule. Your only job is to keep your list clean — the Deliverability tab tells you when something's off.
The Deliverability tab
Go to Settings → Emailing, pick a verified domain, and open the Deliverability tab. You'll see an overall health score, your current sending capacity (emails per day), and a breakdown for each provider.
Health bands
Each provider — and your domain overall — gets a 0–100 score and a band. The band is what matters:
| Band | What it means | When |
|---|---|---|
| Healthy | Within safe limits — sending speed is increasing. | Bounce under 2% and complaints under 0.1% |
| At risk | Growth is paused to protect your reputation. | Bounce 2% or more, or complaints 0.1% or more |
| Critical | Sending speed is being reduced. | Bounce 5% or more, or complaints 0.3% or more |
| Not enough data | Keep sending to build a signal. | Fewer than 50 delivered in the last 7 days |
Scores reflect the last 7 days of bounces and complaints. A brand-new domain shows "Not enough data" until it has sent enough.
Per-provider breakdown
Because providers behave differently, your sends are tracked separately for Gmail, Apple, Microsoft / Outlook, and Other providers — each with its own score, sent count, bounce rate, click rate, and daily limit. Whichever inbox is dragging your reputation down is called out, so you know where to focus.
What to do at each band
| Band | What to do |
|---|---|
| Healthy | Keep emailing only people who opted in, and remove old or unengaged addresses before they hurt you. |
| At risk | Clean your list now — remove old, invalid, or never-opening addresses, and stop emailing unengaged contacts. If rates keep rising, speed drops. |
| Critical | Stop importing unverified lists, remove bouncing and complaining contacts immediately, and send only to your most active subscribers until the numbers recover. |
When Yaplet slows or pauses a domain
The bands above come from a 7-day average — a gradual read. On top of that, Yaplet runs a real-time safety breaker that reacts within hours if bounces or spam complaints spike, so one bad send can't wreck your reputation before the weekly average notices. When it acts, you'll see a banner on the Deliverability panel and get an email and an in-app notification:
- Sending speed reduced — your bounce or complaint rate is elevated, so Yaplet temporarily slows how fast this domain sends. Clean your list and normal speed returns automatically as the rate recovers.
- Sending paused — if the rate climbs to a level that risks getting the domain blocklisted, Yaplet pauses all bulk sending from it for a review. Campaigns and workflows stop, and even test emails from the domain are blocked while it's paused. Your other Yaplet email keeps working. Yaplet emails you the details, and sending is restored once your rates recover.
This is protection, not a penalty — and it's almost always avoidable. Only email confirmed opt-ins, and never import a purchased or stale list.
Where else you'll see it
The same health signal appears on each campaign's report and as a Deliverability column in your sent-campaigns list — so you can spot a bad send at a glance without opening the tab.
Keep your deliverability healthy
- Only email people who opted in.
- Never import a purchased or scraped list — it's the fastest way into the Critical band.
- Let Yaplet remove bounced and complained contacts (it does this automatically when it can).
- Turn on link tracking so engaged-first sending can rank by clicks, not just opens.
What's next
Haven't set up a domain yet? Start with Verify your sending domain. Sending at high, consistent volume and want a reputation entirely your own? See Dedicated IP.