You finished writing an email, hit save, and a dialog appeared: Some phrases may lower your delivery chances. Here's what it means and what to do about it.
What the check does
Before a finished email is saved, Yaplet scans three things — the subject line, the preview text and the body text — against a curated list of spam-trigger phrases. If it finds enough of them, it shows you what it found, where it found it, and a snippet of the surrounding text so you can judge each one in context.
It's advice, not a gate. Continue anyway always saves your email exactly as you wrote it.
Why it matters
The old idea that certain words send you straight to the spam folder is long out of date — today's email providers judge you mostly on your sending reputation, your authentication setup and how people engage with your emails. Two real effects remain, though:
- Wording is still one factor in how you are scored, and it counts most for senders who haven't built up a reputation yet — exactly where a new sending domain starts out.
- Pushy copy makes people hit "report spam", and your complaint rate is the single biggest thing that damages your reputation.
So read a warning as slightly worse odds, not as a verdict on your email.
The two levels
- High risk — phrasing with no honest use in a marketing email, the kind of thing scams are built from: "make money fast", "you have been selected", "no credit check".
- Use with care — pressure and hype wording that's perfectly fine on its own but looks bad piled up: "act now", "don't miss out", "limited time".
The dialog appears when your email contains one or more high-risk phrase, or three or more use-with-care phrases. A single mild phrase never triggers it.
The list holds 338 phrases across seven languages (English, Hungarian, German, Spanish, French, Italian and Portuguese) and is checked against every email whatever language you write in. Everyday words like free or sale are deliberately left off — only multi-word phrases are on the list, so a common word on its own can never hold up your save.
Your three options
- Fix with AI — the AI rewrites only the flagged phrases, keeping your meaning and tone; the rest of your email is left alone. The new wording appears in the editor right away and an Undo button in the notification puts your original text back. Yaplet then re-checks: if the email is clean the save carries on by itself. This uses your AI credits, like any other AI writing in Yaplet.
- I'll fix it myself — closes the dialog and cancels the save so you can reword by hand. Pressing Escape does the same.
- Continue anyway — saves the email unchanged. Use it whenever a flagged phrase is genuinely the right words for your message.
When you'll see it
The check runs on the saves that finish a piece of work: leaving the content step of the campaign builder, scheduling or sending a campaign, saving an email template, saving an automation's email step, saving a verification email, and editing the email of a campaign that is already running.
Saving your work in progress inside the editor is never interrupted.
The check has no memory — it warns again on every save until the email is clean, because your wording can change with every edit.
Emails written by the AI
If you use Generate with AI, this is handled for you: the AI is told to avoid the phrasing, and the finished email is checked once more before it reaches the editor. If it would have tripped the warning, the wording is repaired automatically as part of the same generation — you are not charged twice for it.
What's next
Wording is only one part of getting into the inbox. See Monitor your email deliverability for the things that matter most — your domain's reputation with each provider, your bounce and complaint rates, and what to do when they climb. To write the email itself, see Use the drag-and-drop email editor.