Surveys
Surveys are interactive outreach tools that collect structured feedback and data from your website visitors through conversational forms displayed in your chat widget. They appear as guided question-and-answer experiences that integrate seamlessly with your chat interface.
How Surveys Work
Surveys are delivered through your existing chat widget, appearing as interactive conversations that guide visitors through a series of questions. Unlike banners or messages that are one-way communications, surveys collect responses and store them for analysis, making them perfect for gathering structured feedback, conducting research, or qualifying leads.
Triggering Surveys
Surveys can be triggered by various events and conditions such as page visits, user interactions, time-based rules, or custom events. For detailed information about configuring survey triggers, see our comprehensive trigger documentation.
Trigger Configuration
Learn about all available trigger options and how to configure them for your surveys.
Survey Settings
Basic Configuration
Form Builder
Learn how to use the form builder interface to create and customize your surveys with different input types, validation rules, and question configurations.
Preview & Testing
Use the built-in preview feature to see how your survey will appear in the widget. The preview shows the survey flow and question types in your widget's chat interface.
Testing Outreach Campaigns
Learn how to safely test your outreach campaigns before deploying them to live visitors.
Survey Responses
The Responses page provides comprehensive analytics and data management for your survey results. View responses by date range, analyze trends, and export data for further processing.
Response Analytics
Text Responses: View individual responses in a table format with submission timestamps and visitor IDs.
Rating Scales: See average ratings, highest/lowest scores, and distribution of responses across your numeric scales.
Choice Questions: Visualize response distribution with percentages and vote counts for single and multiple choice questions.
File Uploads: Access uploaded files directly with download links and view submission details.
Date Range Filtering
Filter responses by custom date ranges to analyze survey performance over specific time periods. Default view shows the last 7 days of responses.
Forms vs Surveys
While forms and surveys are technically similar - both are guided interfaces that collect structured information from users - they serve different purposes and follow distinct workflows in your outreach strategy.
How Forms Work
Forms are typically initiated either by users clicking on a form trigger within your chat widget or by agents proactively requesting form completion during conversations. Form responses are automatically converted into tickets and inserted into your helpdesk boards, creating a structured support workflow.
How Surveys Differ
Surveys operate like other outreach campaigns - they're triggered automatically based on visitor behavior and interactions with your website, such as page views, scroll depth, time spent, or custom events. Once triggered, surveys collect responses that flow directly into the Responses page for analysis and reporting, without creating tickets or following a support workflow.
When to Choose Forms vs Surveys
Choose Forms when:
- You need structured ticketing and support workflows
- Agents should be able to request form completion during conversations
- Users need to initiate contact through self-service forms
- You want responses to have a lifecycle with follow-up actions, decisions, and resolution messages
Choose Surveys when:
- You're gathering research data or feedback for analysis
- You want to proactively collect information based on user behavior
- Responses are one-time data collection without follow-up actions
- You need to analyze trends, ratings, and aggregate insights from visitor responses