Documentation

Subscribers

Manage your newsletter subscriber list with powerful filtering, bulk operations, and detailed individual subscriber management.

Subscriber List Overview

The subscribers page displays all your newsletter contacts in a comprehensive table with advanced filtering and bulk action capabilities.

Key Features

Advanced Filtering

Use complex query builders to filter subscribers by email, name, status, custom fields, and more

Import & Export

Bulk import subscribers from CSV files or export your data for external use

Individual Management

View detailed subscriber profiles with email history and automation runs

Table Columns

The subscriber table shows:

  • Email: Subscriber's email address (clickable to edit individual subscriber)
  • Name: Subscriber's full name
  • Added At: When the subscriber was added to your list
  • State: Current verification status (VERIFIED, UNVERIFIED, REMOVED, etc.)
  • Engagement: How actively a subscriber engages with your emails — +1 per open, +3 per link click, accumulating over time. Higher-scoring subscribers are sent first in each campaign.
  • Custom Fields: Any additional fields you've created for your subscribers

Quick Actions

Quick Filters

Use the Quick Filters dropdown to instantly view subscribers by status:

  • Verified Subscribers: Confirmed email addresses
  • Unverified Subscribers: Pending confirmation
  • Removed Subscribers: Marked for removal
  • Unsubscribed: Users who opted out
  • Bounced: Failed deliveries, plus addresses already known to be permanently undeliverable
  • Spam Complaints: Reported as spam
A subscriber can show as Bounced without you ever emailing them. A permanent bounce means the mailbox itself no longer exists, so when an address bounces anywhere on Yaplet it is marked on every list that holds it — and an address already known to be dead is marked the moment you import it. Unsubscribes and spam complaints never work this way: those are decisions about one specific sender and stay inside your account.

Bulk Actions

Select subscribers using the checkboxes. An Actions button appears above the table as soon as one is selected:

Add to group
action
Add selected subscribers to one or multiple groups
Remove from group
action
Remove selected subscribers from groups
Verify subscribers
action
Queue selected subscribers for verification
Remove subscribers
action
Mark selected subscribers as removed (won't receive emails)
Delete
action
Permanently delete selected subscribers (requires confirmation)
Export CSV
action
Export selected subscribers to CSV file
Select All applies an action to every subscriber your current filter matches — verifying, removing, deleting and exporting all work that way. The two group actions are the exception: adding to and removing from a group only run on subscribers you ticked individually, and Yaplet refuses the action while Select All is on.

Getting Started

Access Subscribers

Navigate to Marketing → Newsletter → Subscribers in your dashboard

Add Your First Subscriber

Click "Add subscriber" to import contacts or add individuals

Set Up Filters

Use the filter panel to narrow down your subscriber list

Perform Bulk Actions

Select subscribers and use the Actions menu for bulk operations

Monitor Individual Subscribers

Click on any email address to view detailed subscriber information

Start by importing your existing subscriber list to populate your subscriber table, then use advanced filtering to segment and manage your audience.