AI Social Posting
Turn a brand's content into ready-to-publish Facebook and Instagram posts — AI writes the captions, hashtags and images, Autopilot plans weeks ahead, and nothing goes live without your approval.
Where It Is
Marketing → AI Social Posting, with four tabs in the title bar: Posts, Review queue, Autopilot and API. Writing a post opens its own page, Compose post, with a ← back link to Posts.
Everything here works on a brand — the same brand that answers your chats, owns your knowledge base and holds your public web address. AI Social Posting has no brand list and no brand editor of its own.
How It Works
Connect Facebook & Instagram
Link your Facebook Page (and its Instagram account) under Meta integration. One connect flow grants the messaging, posting and comment permissions; a page that was connected before posting existed shows Posting needs reconnect until you reconnect it.
Assign each page to a brand
Every post belongs to a brand, and every page posts as exactly one brand. You choose which on Settings → Connections → Meta integration, where each connected page has its own brand selector. If your organization has only one brand, a newly connected page joins it automatically.
Generate posts
Compose posts one at a time, trigger them from your own systems via the API, or let Autopilot plan and write a rolling two-week queue on its own.
Approve and publish
Autopilot and API posts wait in the review queue by default. Approve them one by one or all at once — each publishes at its planned time.
Three Ways to Create Posts
The composer
Paste a link, pick the platforms, click Write the post with AI — captions, hashtags, image description, image and first comment drafted in seconds, edited by you.
Trigger API
One HTTP call turns a new blog post into queued social posts within about two minutes.
Autopilot
Writes from the sources you tick for it on the brand's Content sources page — help articles, documentation, website pages, files, and blogs or feeds you add — fills a rolling 14-day schedule, and tops it up daily. An item isn't used again until everything ticked for it has been covered.
Explore AI Social Posting
How a brand shapes your posts
Where the writing voice, image style and default watermark are set, which pages post as the brand, and what the AI writes from.
Composing posts
The full composer walkthrough — sources, post styles, per-platform captions, first comments, scheduling and publishing.
Autopilot
Set up autonomous posting: what it writes from, schedules, settings for each posting time, the cost estimate, sample posts and queue rules.
Review queue
Approve, reschedule, edit or reject generated posts — one at a time or a whole week at once.
The Posts Screen
Posts lists every Facebook and Instagram post of your brands, as a list grouped by day (List view) or as cards (Card view). The tabs across the top are All, Upcoming, Published, Drafts and Needs attention (failed and partly published posts), each with a count. You can search by name, sort by Date, Created or Name, and, once you have more than one brand, filter by Brand.
Each post shows its status, which pages it goes to and its text and picture. Posts made by Autopilot or the API carry an Autopilot or API tag. Some time after posting, Facebook and Instagram report back and the post also shows Reactions and likes, Comments, Shares, Saves, Link clicks and People reached. Yaplet reads these numbers about 1, 7 and 30 days after posting.
Every post has one main button, and the rest sit in its ⋯ menu:
- Edit for a draft, Try again for a post where a page failed (only the failed pages are retried), Reschedule for a cancelled post, and Preview for everything else.
- In the menu: Preview, View on Facebook or View on Instagram once it is live, Open source page for a post made from a link, Cancel scheduled post, and Delete (drafts, failed and cancelled posts only).
A post's status badge reads Draft, Waiting for AI, Writing…, Scheduled, Publishing…, Published, Partly published, Failed or Cancelled. If a post is live but its first comment could not be added, the post says so and suggests reconnecting the page.
While you have no posts, Posts shows what to do first: Connect Facebook when no page is connected, "Create a brand first" when you have no brand, and otherwise two tiles, Write a post and Turn on Autopilot.
Plans & Billing
AI Social Posting is included in the Growth and Enterprise plans. On the free plan and Starter you can add it for $15 a month. It is also open during your free 14 days, so you can try it first.
The AI work is paid like the rest of Yaplet's AI: first the free 14 days' credits, then credit you bought, then your plan's usage billing. When none of those can pay, a click in the composer opens the payment window, Autopilot waits and sends you one reminder a day, and an API post shows as Failed with the reason. The button that makes a picture shows what the picture costs before you click it, and a failed generation never publishes and is never charged.
Getting Started
Connect your pages and point them at a brand
Go to Settings → Connections → Meta integration, connect Facebook, and set the Brand selector on each page. Each page shows a status: Connected once posting works, Posting needs reconnect for a page that was connected before posting existed, and No brand until you pick one.
Give the brand a voice and a look
Open Brand → Brand settings → Social and set the social writing voice, image style, image guidance and default watermark. All four are optional — leaving them empty just means the AI writes in a neutral voice.
Give the brand something to write from
Attach knowledge bases, documentation, files or website pages under Knowledge. The composer's Your content tab draws on exactly that, plus the brand's products. Autopilot writes only from the sources you tick for it on the brand's Content sources page, where you can also add blogs and news feeds.
Write your first post
Go to Marketing → AI Social Posting → Posts, click New post, paste a link from your site, pick your platforms, and click Write the post with AI. Review the draft, then publish or schedule it.
Turn on Autopilot
When you're ready for hands-off posting, open Marketing → AI Social Posting → Autopilot and click Set up Autopilot. One window asks when it should post, what it should post about, whether you check posts first, and where — shows an estimate of the cost next to the button, and can produce a sample post before you commit.