The composer turns a source — a page on your site, pasted text, or items from your Yaplet content — into ready-to-edit posts for both platforms. Here's the first run, start to finish.
1. Pick a source
Go to AI Social Posting → Posts → New post. Choose one of the three source tabs:
- From a URL — paste a link (your latest blog post is perfect) and click Read page. The extracted text is editable, and any images found on the page become available for the post.
- Paste text — release notes, an announcement, anything.
- From your content — tick up to 6 items from what this brand already knows, filtered by Products, Help articles, Docs pages and Web pages. It all comes from Brand → Knowledge and Brand → Products — no chatbot is involved. If the brand has nothing attached yet, the picker says so and offers an Open Knowledge button.
Optionally add AI instructions for this one post, or pick an angle — a ready-made take like "tip", "FAQ answer" or "myth-bust".
2. Pick where it goes
At the top of the composer a card reads You're editing followed by the brand's name and icon, with the line "This post is written in this brand's voice and published on its pages." The card is always there, so you always know who you are writing for. Below that, two switches control the platforms:
- Facebook — turn it on to post to all of the brand's Facebook pages.
- Instagram — turn it on to post to every page that has a linked Instagram account.
There's no per-page ticking anymore — each switch targets all of the brand's pages at once. Instagram stays locked off until a page has a linked Instagram account and the post has an image.
3. Choose how it's made
Set the length — every post starts at Medium, the standard length, and no brand setting overrides that any more; switch it to Short or Long whenever you want. Then pick an image option: generate with AI (the per-image price is next to the button), upload your own, or use a found image from the URL you read.
On Facebook, a Post media choice decides what rides with the post:
- Attach an image — the shared image goes on the Facebook post.
- Link preview — for URL posts, Facebook builds a clickable card from the page's own title and image, so no image is needed there.
- Text only — the Facebook post goes out with no image.
Instagram can't show link previews, so it always needs its own image. You can also turn on a first comment for each platform separately — on Facebook the first comment can carry the clickable source link, while Instagram comments are always link-free because Instagram links aren't clickable (more on that in the tips article).
4. Generate, then make it yours
Hit Generate draft with AI. In a few seconds you get captions for both platforms, hashtags, alt text, the first comment and the image. Everything is editable: split the captions per platform, tweak hashtags, regenerate the image with a new prompt. Live previews show exactly how the post will look on each platform. Nothing is posted at this point.
5. Publish or schedule
Use Publish now or Schedule… to pick a date and time — both ask for confirmation first. You can also just Save draft and come back later.
What's next?
See what happens after you hit the button: Schedule, publish and track posts.