Looking for where the writing voice, image style and watermark for your social posts are set? They live on the brand itself, at Brand → Brand settings → Social — not inside AI Social Posting, which no longer has a Brands screen of its own. Here is what each setting does.
Where the settings live
AI Social Posting itself now has four pages only — Posts, Review queue, Autopilot and API. Everything about how a brand sounds and looks moved to the brand itself, at Brand → Brand settings → Social. Open the Brand section in the left menu, click Brand settings, then the Social tab.
Set the writing voice and visuals
The first section is Brand voice & visuals, and it holds four things:
- Social writing voice — standing tone rules applied to every social caption written for this brand ("playful, short sentences, no exclamation marks").
- Image style — a visual preset applied to every image generated for this brand: Photorealistic, Minimal / flat, Illustration, 3D render, Watercolor, Cinematic, Pop art, Corporate clean, Vintage or Neon glow. Leave it on No preset and no style is applied at all.
- Image guidance — extra direction added to every image: colours, mood, things to avoid.
- Default watermark — the logo placed on generated images unless a post picks something else. You choose it from your organisation's shared image library, and a copy is normally made, so changing the original image later leaves the watermark alone.
These settings apply to every caption and image generated for the brand, both in the composer and on Autopilot. They do not change how your AI answers chats or phone calls — that is a separate setting on the same brand.
There is no longer a default post length here. Length is chosen on the post itself in the composer, and per posting slot on Autopilot, where the first choice reads Standard.
Which pages post as this brand
Below the voice settings, Connected pages lists the Facebook and Instagram accounts that publish as this brand and whose messages land in its Inbox. The list is read-only here. To change it, go to Settings → Organization settings → Meta integration, where each page has its own brand selector. A page belongs to exactly one brand, and a brand with no page assigned to it cannot post.
What the AI writes about
The composer and Autopilot both write from the brand's own knowledge — the knowledge base articles, documentation pages, uploaded files, website pages and question-and-answer entries attached at Brand → Knowledge. Nothing is derived from a chatbot any more, and there is nothing to pin or point at.
Autopilot states the scope in one line, naming how many sources this brand has. If a brand has nothing attached, both the composer and Autopilot say so plainly — add a knowledge base, documentation, files or website pages first — and offer an Open Knowledge button that takes you straight there.
What's next?
Time for the fun part: Create your first post.