Before you can compose anything, you need a brand. A brand ties your connected Facebook pages together with everything the AI should know about how you sound and look — most organizations only ever need one.
1. Create the brand
Go to AI Social Posting > Brands and click New brand. Pick a name — that's all. Your first brand automatically adopts every connected page; later brands start empty and you assign pages by hand.
2. Set the voice and visuals (optional but worth it)
On the brand's edit page you can set:
- Brand voice — standing tone rules added to every caption the AI writes ("playful, short sentences, no exclamation marks").
- Image style — a visual preset for every generated image: photorealistic, illustration, watercolor, corporate clean and more.
- Image guidance — extra free-text direction for image generation.
- Default post length and default watermark — pre-filled in the composer, overridable per post.
3. Check the AI knowledge
The brand's AI knowledge is what Autopilot writes from. By default it's automatic: the brand follows its pages' inbox widget to that widget's AI chatbot — the same knowledge base your chatbot answers from. A status alert on the edit page shows exactly which chatbot resolved. You can also pin a specific chatbot instead if your routing and your content live in different bots.
Running several businesses from one account? Create one brand per business and split the pages. Each page belongs to exactly one brand.
What's next?
Time for the fun part: Create your first post.