Autopilot keeps your feed alive without you writing a thing. It posts from your actual content — whatever you tick for it on the brand's Content sources page: knowledge base articles, documentation pages, FAQs, and any blog sitemap or feed you add there — plans posting slots on the days and times you pick, and (by default) holds everything for your approval. Setup takes about five minutes.
1. Open the wizard
Go to AI Social Posting → Autopilot and click Set up Autopilot. The wizard can't move past its first step until the brand has something to write from. If it doesn't, you'll see Nothing to write from yet — add a knowledge base, documentation, files or website pages to the brand first — with an Open Knowledge button that takes you to Brand → Knowledge. Content you publish there can be posted about right away, as long as its source is ticked for Autopilot — more on that in the next step.
2. Choose what it writes from
Autopilot writes only from the sources you tick for it. You tick them in the wizard's options step, which comes right after the schedule: it starts with What should it post about? and lists every source of the brand, with Tick all and Tick none. Nothing is ticked until you tick it. Products can't be ticked, because products are not used for social posts. Blogs and news feeds are added on the brand's Content sources page, not in the wizard.
After setup, the ticks live at Brand → Content sources. On the Autopilot page, the Content & sources card sums them up — how many sources it reads from, how many ideas are waiting and what it wrote last — and its Open content sources button takes you straight there. A knowledge base or documentation set you add to the brand later is not ticked automatically. Everything about that page: Choose what your autopilots write from.
3. Set the schedule
Pick the days of the week, one to four posting times per day, and your timezone.
4. Review the honest numbers
After the options step (approval mode, images, watermark, platforms, first comment), the wizard shows you exactly what turning on means: how many posts will be generated over the next two weeks and the estimated image cost. Nothing has been created yet at this point.
5. Try a sample post first
Before committing, click Generate a sample post. Autopilot produces one real post through its real pipeline — with Autopilot still off — and drops it in your review queue. Like what you see? Turn it on. Not quite? Adjust the voice or settings and sample again.
Living with Autopilot
- The queue starts filling the moment you turn Autopilot on — the first posts appear within minutes — and is topped up daily, so every post is written against your latest content.
- Repeats are caught before anything is written: each new idea is compared with the ideas already made in the current round, and one that is nearly the same is not added again. Posts you write with the AI in the composer count too. See The ideas queue.
- Settings changes affect future posts; to regenerate a queued one, just delete it and the slot refills.
- Turning Autopilot off cancels posts still waiting to generate or waiting for your approval, but any posts already scheduled still publish at their time — cancel those individually if you don't want them to go out.
What's next?
Your queue is filling — learn the one-sitting weekly routine: Review and approve posts.