The defaults produce solid posts. These habits produce great ones.
Give the brand a real voice
The single highest-leverage setting is the Social writing voice, at Brand → Brand settings → Social. Two or three concrete rules ("dry humor, short sentences, never say 'revolutionary'") shape every caption the AI ever writes for that brand — for composed posts and Autopilot alike. Use per-post AI instructions only for what's specific to that one post.
Use angles instead of rewriting
An angle is a ready-made take: tip, FAQ answer, use-case story, feature spotlight, myth-bust, behind-the-scenes, audience question. If a draft feels flat, don't fight it sentence by sentence — regenerate with a different angle. Autopilot rotates angles automatically, weighted toward useful content over promotion.
Put the link in the first comment
Links in a Facebook post body suppress reach, and Instagram links aren't clickable anywhere. The first comment solves both: the AI posts a comment under your post the moment it's live — on Facebook it carries your source link (the one place it's clickable), on Instagram it stays a link-free conversation starter. Turn it on in the composer's settings or Autopilot's options. For a post built around a URL, you can alternatively show the link as a Facebook link-preview card — Facebook renders the page's own title and image — instead of putting it in the comment.
Match length to platform habits
- Short — punchy one-liners; great for frequent posting.
- Medium — a hook plus a few sentences; the standard length, and the one you get when nothing picks another.
- Long — storytelling; use sparingly, and note Instagram truncates captions in the feed anyway.
Keep your content sources fresh
Autopilot posts your actual content and syncs itself — so keeping it fresh is mostly a matter of keeping your content fresh. It writes only from the sources ticked for it at Brand → Content sources: your knowledge base articles, documentation pages, uploaded files, website pages and question-and-answer entries (all managed at Brand → Knowledge), plus any blog sitemap, RSS or Atom feed or list of pages you add on Content sources itself. A new article inside a ticked source becomes postable on its own; a whole new knowledge base has to be ticked first. Newer items are more likely to be picked, so a blog feed keeps your posts current. Want a particular topic covered? Add it there as your own idea — Autopilot writes your ideas before its own. See Choose what your autopilots write from.
Trust the repetition guard
Every post is compared against your recent history and the whole queue. If the composer warns "very similar to an existing post", take the hint — change the angle or the source rather than publishing an echo.
What's next?
Something not behaving? Troubleshooting social posting.