The defaults produce solid posts. These habits produce great ones.
Give the brand a real voice
The single highest-leverage setting is the brand voice on your brand's edit page. Two or three concrete rules ("dry humor, short sentences, never say 'revolutionary'") shape every caption the AI ever writes — for composed posts and Autopilot alike. Use per-post AI instructions only for what's specific to that one post.
Use angles instead of rewriting
An angle is a ready-made take: tip, FAQ answer, use-case story, feature spotlight, myth-bust, behind-the-scenes, audience question. If a draft feels flat, don't fight it sentence by sentence — regenerate with a different angle. Autopilot rotates angles automatically, weighted toward useful content over promotion.
Put the link in the first comment
Links in a Facebook post body suppress reach, and Instagram links aren't clickable anywhere. The first comment solves both: the AI posts a comment under your post the moment it's live — on Facebook it carries your source link (the one place it's clickable), on Instagram it stays a link-free conversation starter. Turn it on in the composer's settings or Autopilot's options.
Match length to platform habits
- Short — punchy one-liners; great for frequent posting.
- Medium — a hook plus a few sentences; the default for a reason.
- Long — storytelling; use sparingly, and note Instagram truncates captions in the feed anyway.
Curate your themes twice a season
Autopilot posts about your themes, so prune them occasionally: delete ones that no longer matter, add a chip by hand for a launch, and hit Analyze my content again after you've shipped new docs or articles. Fresh themes mean a fresh feed.
Trust the repetition guard
Every post is compared against your recent history and the whole queue. If the composer warns "very similar to an existing post", take the hint — change the angle or the source rather than publishing an echo.
What's next?
Something not behaving? Troubleshooting social posting.