The defaults produce solid posts. These habits produce great ones.
Give the brand a real voice
The single highest-leverage setting is the Social writing voice, at Brand → Brand settings → Social. Two or three concrete rules ("dry humor, short sentences, never say 'revolutionary'") shape every caption the AI ever writes for that brand — for composed posts and Autopilot alike. Use per-post AI instructions only for what's specific to that one post.
Use angles instead of rewriting
An angle is a ready-made take: tip, FAQ answer, use-case story, feature spotlight, myth-bust, behind-the-scenes, audience question. If a draft feels flat, don't fight it sentence by sentence — regenerate with a different angle. Autopilot rotates angles automatically, weighted toward useful content over promotion.
Put the link in the first comment
Links in a Facebook post body suppress reach, and Instagram links aren't clickable anywhere. The first comment solves both: the AI posts a comment under your post the moment it's live — on Facebook it carries your source link (the one place it's clickable), on Instagram it stays a link-free conversation starter. Turn it on in the composer's settings or Autopilot's options. For a post built around a URL, you can alternatively show the link as a Facebook link-preview card — Facebook renders the page's own title and image — instead of putting it in the comment.
Match length to platform habits
- Short — punchy one-liners; great for frequent posting.
- Medium — a hook plus a few sentences; the standard length, and the one you get when nothing picks another.
- Long — storytelling; use sparingly, and note Instagram truncates captions in the feed anyway.
Keep your content sources fresh
Autopilot posts your actual content and syncs itself — so keeping it fresh is just a matter of keeping your content fresh. Your knowledge base articles, documentation pages, uploaded files, website pages, question-and-answer entries and sitemaps all live at Brand → Knowledge. Publish a new article there and it becomes postable on its own, immediately, with nothing to connect. Want more to draw from? Attach a blog or website sitemap under "Content & sources" and every page on it joins the rotation. And with sources per posting slot you can point specific days at specific sources — a blog sitemap on Monday, FAQs on Friday.
Trust the repetition guard
Every post is compared against your recent history and the whole queue. If the composer warns "very similar to an existing post", take the hint — change the angle or the source rather than publishing an echo.
What's next?
Something not behaving? Troubleshooting social posting.