Most social posting problems come down to one of six things: a connection missing a permission, a page without a linked Instagram account, a missing image, a brand with no postable content, a page assigned to the wrong brand, or a temporary hiccup on Meta's side. Here's how to spot and fix each.
"Posting: needs reconnect" on a page
The page's connection is missing a permission (this also happens when Meta adds new requirements). Go to Settings → Organization settings → Meta integration and use the reconnect button — you'll re-approve the permission set and everything resumes. Yaplet also checks connection health weekly and notifies you in-app, so you usually hear about it before a post fails.
A post shows Failed or Partly published
Open the post: each page chip carries its own state and error message. Typical causes:
- Broken page connection — reconnect under Meta integration, then compose or schedule again.
- Temporary platform error — these are retried automatically with increasing delays before giving up; a post that still failed can simply be recreated.
- Partly published — the succeeded pages are live and stay live; only the failed pages need attention.
Instagram is greyed out in the composer
- No linked Instagram account — the page needs an Instagram business/creator account linked to it on Meta's side.
- No image on the post — Instagram requires one; attach or generate an image.
Autopilot skipped a slot or paused
Autopilot tells you why via an in-app notification. The usual reasons:
- No content sources are ticked — nothing is ticked for this autopilot, so it has nothing it may write from. Open the brand's Content sources page (the Open content sources button on the Autopilot page takes you there) and tick at least one source for Social Posting.
- No postable content yet — the brand has nothing for Autopilot to post about in the sources ticked for it. Add knowledge base articles, documentation or FAQs to a ticked source at Brand → Knowledge, or add a sitemap or feed on the brand's Content sources page and tick it.
- Instagram-only with no images — enable image generation or add Facebook.
- Everything in the ticked sources is already covered — the notification says every idea Autopilot could draw from the ticked sources is already covered by what was posted or queued, so paid generation is paused for a few days. Add fresh content, or tick more sources on Content sources, and it resumes right away; otherwise Autopilot retries by itself.
Posts go out under the wrong brand, or a page is missing
Each Facebook and Instagram page is assigned to exactly one brand, on Settings → Organization settings → Meta integration — one selector per page. If a page posts as the wrong brand, or does not appear in the composer at all, that selector is where to look. The same choice also decides which Inbox the page's Messenger and Instagram messages land in, so changing it moves both at once; if the brand you are moving away from has Autopilot switched on, Yaplet asks you to confirm first.
The first comment didn't appear
First comments are deliberately soft: if posting the comment fails (usually a missing comment permission), the post itself stays live and you get one notification. Reconnect the page to grant the comment permissions and future comments will post fine.
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