Troubleshooting social posting

Updated July 7, 2026

Most social posting problems come down to one of five things: a connection missing a permission, a page without a linked Instagram account, a missing image, an empty knowledge source, or a temporary hiccup on Meta's side. Here's how to spot and fix each.

"Posting: needs reconnect" on a page

The page's connection is missing a permission (this also happens when Meta adds new requirements). Go to Settings > Meta integration and use the reconnect button — you'll re-approve the permission set and everything resumes. Yaplet also checks connection health weekly and notifies you in-app, so you usually hear about it before a post fails.

A post shows Failed or Partly published

Open the post: each page chip carries its own state and error message. Typical causes:

  • Broken page connection — reconnect under Meta integration, then compose or schedule again.
  • Temporary platform error — these are retried automatically with increasing delays before giving up; a post that still failed can simply be recreated.
  • Partly published — the succeeded pages are live and stay live; only the failed pages need attention.

Instagram is greyed out in the composer

  • No linked Instagram account — the page needs an Instagram business/creator account linked to it on Meta's side.
  • No image on the post — Instagram requires one; pick any image option other than "No image".

Autopilot skipped a slot or paused

Autopilot tells you why via an in-app notification. The usual reasons:

  • No usable knowledge — the brand's AI knowledge is empty or its pinned chatbot was deactivated. Fix it on the brand's edit page.
  • Instagram-only with no images — enable image generation or add Facebook.
  • Every candidate was too similar — rare; add or refresh themes so Autopilot has more to say.

The first comment didn't appear

First comments are deliberately soft: if posting the comment fails (usually a missing comment permission), the post itself stays live and you get one notification. Reconnect the page to grant the comment permissions and future comments will post fine.

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