Yaplet pricing is modular: you begin from a free base and add exactly the features and volume you need. The named plans — Basic, Starter, Growth, and Enterprise — are convenient presets (ready-made starting points), not rigid tiers you're locked into. Pick a preset and adjust it, or build your own subscription up from the free plan. Basic is free forever and needs no credit card to sign up; anything paid you add starts with a 14-day free trial, and a card goes on file before that trial begins — you're just not charged until day 15 (or sooner if you exceed the trial limits — see below).
How your subscription is built
Rather than picking one fixed plan, you assemble your subscription from three parts:
- A base — either the free plan or one of the preset bundles (Starter, Growth, and so on). The base is your starting point and includes a ready-made group of features.
- Feature modules — add-ons you switch on à la carte, such as AI phone, product tours, or surveys. Add only the ones you'll use; each is priced on its own.
- Volume tiers — the quantities you need of team seats, brands, and newsletter subscribers. Raise any of these as you grow, up to the self-serve ceilings of 20 seats, 10 brands and 250,000 subscribers; beyond that you're in Enterprise territory.
You put it all together in the configurator — the "Build your perfect plan" tool on yaplet.com/pricing, and the same tool under Settings → Organization settings → Billing once you're signed in. Choose a base, toggle the modules you want, set your volumes, and the total updates live before you confirm.
Two modules are worth calling out, because people regularly assume otherwise. Documentation — the space for longer product guides — is a paid module at $19 a month and is not part of the free base. And Feedback boards & bug tracker ($15 a month) now includes the form builder: there is no separate Forms product to buy, because a form's only job is to file a ticket on a board, and the two were never usable apart.
One more thing worth knowing: every module works on any base, including the free one, and some bundles already contain a module. Agent monitoring is an example — it is part of Growth, while on the free base and Starter it is a $10-a-month add-on. When the base you choose already contains a module, the configurator shows it with an "Included" badge and you are never charged for it separately.
Preset plans at a glance
The presets below are popular ready-made configurations. Any of them can be customized — add or drop modules, raise or lower volumes — so treat them as shortcuts, not fixed packages you're stuck with.
| Plan | Price | Best for |
|---|---|---|
| Basic | Free, forever | Solo operators and early-stage projects |
| Starter | Monthly or annual | Small teams that need more seats and features |
| Growth | Monthly or annual | Growing teams — most popular plan |
| Enterprise | Custom pricing | Teams that want Yaplet set up for them, or that need more than the self-serve ceilings — assisted onboarding, a named contact with priority support, lower usage rates, custom terms |
Annual billing is cheaper: the preset bases cost about 20% less over a year, and feature modules and volume tiers are charged ten months' price for twelve. The configurator shows your exact total before you confirm. You can switch between monthly and annual at any time — unused days are prorated automatically.
What the free (Basic) plan includes
- 1 brand — a brand and a chat widget draw on the same allowance, so "1 widget" and "1 brand" are the same one. Every account is created with a brand already in it.
- 1 chat widget
- 1 team member seat
- 1 Vex AI chatbot
- 100 free AI answers per month, shared org-wide across all your widgets and Vex bots. After the 100 free answers, Vex keeps answering pay-as-you-go if you have credits in your wallet; if you have no credits, Vex hands off to a human instead.
- Live chat inbox
- Newsletter with up to 1,000 subscribers — sending is prepaid from your credit balance
The Basic plan has no time limit — it doesn't expire. You can stay on it indefinitely.
It does come with generous but firm caps, including three AI setup runs for the lifetime of the account, shared by every place that offers to set something up with AI. For the exact limits on seats, AI answers, content, subscribers, and more, see Free plan limits. For what happens when you want a second brand, see How brands count against your plan.
Usage-based pricing
On top of the flat plan fee, two features bill per-use:
- Yaplet credits — a prepaid wallet balance. AI answers (Vex), voice call minutes, and newsletter sends are spent from it automatically, and credits never expire. You top them up separately from your subscription. Credits per AI answer depend on your plan: standard on the free plan, lower on paid plans, custom on Enterprise.
- Newsletter emails — on paid plans $0.50 per 1,000 emails sent (0.5 credits each), drawn from your prepaid credit balance first with anything beyond billed as metered usage on your invoice. On the free plan sends cost $1.00 per 1,000 (1 credit each) and are prepaid only from your credit balance — campaigns pause automatically (and resume on top-up) if it runs out.
Usage-based charges aren't only billed at renewal — Yaplet may invoice accrued usage mid-cycle once it crosses a set threshold, without changing your renewal date.
Phone numbers also carry a one-time setup fee and a monthly rental fee per number — see Phone number fees for the full breakdown.
The 14-day free trial
Every paid plan includes a 14-day free trial, and it requires a card. The subscribe button says so plainly: with no card on file it reads Add card & start free trial, and it collects the card before showing you the confirmation screen. You won't be charged until day 15. During the trial you can use up to 500 credits of AI and send up to 1,000 newsletter emails. If you exceed either limit before day 14, the trial ends immediately — your paid plan billing starts right then, and any usage you've accumulated is billed at the same time.
Ready to start? See Start a 14-day trial.