Newsletter | Yaplet

Key Capabilities

Drag-and-Drop Email Builder

Design professional, responsive emails visually — no coding required. Supports MJML for pixel-perfect responsive layouts.

Subscriber Segmentation

Organize subscribers into manual groups or dynamic segments using a query builder. Target the right audience for every campaign.

Email automations

Build multi-step automated email sequences triggered by subscriptions, dates, API calls, or custom events — with branching logic and webhook integrations.

Real-Time Analytics

Track opens, clicks, bounces, unsubscribes, and complaints across campaigns and automations in real time.

Newsletter sits under Marketing in the left menu. It has five screens: Subscribers, Campaigns, Email automations, Email templates and Verification — Campaigns and Email automations only appear if your plan includes them, so you may see fewer rows than five.

How It Works

Build your subscriber list

Import contacts from CSV, add them manually, or collect them through signup forms. Organize subscribers into groups and create dynamic segments based on any field.

Design your emails

Use the visual email editor to create branded campaigns, or save reusable templates for consistent messaging across all your emails.

Send campaigns or automate

Send one-time campaigns to targeted groups and segments, or set up email automations that trigger based on subscriber actions and timing.

Track and optimize

Monitor delivery rates, engagement metrics, and individual subscriber activity to continuously improve your email strategy.

Feature Guides

Subscribers

Manage your subscriber list with advanced filtering, bulk operations, import/export, and detailed individual profiles.

Campaigns

Create, schedule, and manage email campaigns across their entire lifecycle — from drafting to completion.

Email automations

Build automated multi-step email sequences with triggers, delays, conditions, and webhook integrations.

Email Templates

Create reusable email designs for campaigns and for the emails your automations send, to maintain brand consistency.

Subscriber Verification

Set up double opt-in verification to improve deliverability and ensure only engaged subscribers receive your emails.

Email automations used to be called "Workflows". In Yaplet a workflow now means something else entirely — a scripted conversation a brand runs in chat, on Facebook and Instagram, and on the phone (Workflows). Two unrelated features could not keep the same name, so the email side became Email automations. Nothing else changed: the web address is still /dashboard/newsletter/workflows, so old bookmarks keep working, and the paid add-on that unlocks the feature is still listed as "Newsletter workflows" on the pricing page and on the billing screen.

Deliverability & Sending

Yaplet handles email deliverability so you can focus on content:

Per-provider reputation management — Yaplet manages your sending reputation automatically for each email provider (Gmail, Apple, Microsoft, and more), speeding up delivery while bounce and complaint rates stay healthy and pulling back when they don't. Each provider gets its own Deliverability score from 0–100.
Engagement-first sending — your most engaged subscribers are sent first, so the people most likely to open and click see your campaign soonest.
Bounce and complaint handling automatically tracks hard bounces, soft bounces, and spam complaints
Subscriber health checks run in the background to keep your list clean
Unsubscribe management processes opt-out requests automatically to maintain list hygiene

Email Deliverability

Learn how Yaplet builds and protects your sending reputation per provider, what the Deliverability score means, and how to keep it healthy.

Keep your subscriber list healthy by regularly verifying new contacts and removing bounced addresses. This directly improves your inbox placement rates.

Automate with AI: You can also create campaigns, build email automations, and check email stats using Copilot or any MCP-compatible client. Try prompts like "Create a welcome email campaign for my new subscribers" or "Build a 3-email onboarding automation". See the Newsletter Tools reference for all available operations.